Sitemap - 2022 - Unmade - media & marketing through an Aussie lens
StW: New faces at Today and A Current Affair; Winners of the TV ratings year; Molloy in Sydney
BotW: Can Molloy win over Sydneysiders from 700km away?; TikTok boom; Iger re-enters Disney's Who-niverse
Marketing in 2023 with Nick Garrett, Naomi Johnston, Richard Curtis and Andrea Dixon
In praise of The Project - why teatime telly still matters to the networks
Tuesdata: The state of news readership data
StW: The journo departure lounge; Return of Twitter's most toxic; The readership sausage
BOTW: The economics of podcasting and a fork in the bird
The Unmakers: Jamie Harding, CEO of Theatrix - the new streaming platform for the arts
Start the Week: Why 2GB split with Jim Wilson; Closing in on a cricket deal; Mega Meta cuts
BOTW: Rocketman strangles the bird; The curious Kyle ratings; Subscription winners; Amazon's other best job
Members only: I want your Christmas campaign verdict; and a chance for us to catch up in Melbourne next week
A harsh (too harsh?) market verdict on News Corp's quarterly numbers
How high can the Kyle & Jackie O rocket ship go?
Tuesdata: Last month's biggest ads - supermarkets, insurance and betting brands
Start the Week: Musk's 'thermonuclear' threat to advertisers; Nine to extend tennis deal as cricket bidding begins; ABC shakeup
BOTW: The incineration of Twitter; the gambling backlash; Netflix pricing and Nine gets into product reviews
Why Ooh Media's Cathy O'Connor has been anything but bored with outdoor
SBS makes a rational - and emotional - case for taking ad share from its commercial rivals
Who cares, wins
Tuesdata: How BeReal and TikTok are smashing Facebook, Instagram and Snapchat (and WeAre8 is yet to make a dent)
Start the Week: Elon's Twitter bloodbath begins; Mutiny's new start; the Rebel Wilson verdict
BOTW: Anti-social media, Sexpo style; Gravity catches the platforms; Musk reaches out to advertisers
Will Ooh Media pull off its retail media play?
What good is doing good? Leo Burnett's Catherine King on what the public expects from brands
Seven Upfront: A TV company that happens to own a newspaper; an AFL broadcaster that happens to air some cricket
Tuesdata: Last month's top game advertisers
StW: Hi, Bayo: Foxtel set to merge Binge and Kayo; Will Nine swoop for early tennis deal? ABC shifts priorities
BOTW: Stan for sale?; Trouble at Kiis; Tabloid genius; Does the ABC really have Australia's best marketing team?; Sydney's cluttered streets
Binge gets an advertising tier as Foxtel sets out its wares for 2023
The Unmakers: Sinorbis founder Nico Chu on helping western marketers crack Asia
Dive BOM: Four executional errors and an unfathomable strategy have ruined The Bureau's rebrand
Tuesdata: The new new News Corp merger explained in ten graphs
StW: News Corp's merger; Stan to lose its NBCU deal? A disastrous media launch; Frankly's ratings stinker
BOTW: Rupert puts the band back together; Netflix sets its Aussie ad price; see you in Melbourne
The Unmakers: How Storipress founder Alex Pan wants to reinvent digital publishing
Carsales' main media push shows where the classified players can go next
Tuesdata: Time in with the telly, for 30 years and counting
StW: F1 shambles; Dodgy government ad spend; Ita doubles down on missing ABC audience; Networks lobby on CTV
BOTW: Rich, talented arseholes
Paramount Upfront: How the Pluto FAST channels will change the game
The Unmade podcast: Rich Curtis on the biggest names on the FutureBrand Index, election campaigning and Meta's reputation recovery
Rupert Murdoch goes platinum; and media stocks recover... a bit
Tuesdata: September's most prolific TV advertisers
Start the Week: Seven closes on Peacock; Lachlan Murdoch's Nova profits revealed; what to expect at Ten's upfronts
BOTW: The business of business publishing; Optus starts advertising; Falloon's Nine exit
The Unmade podcast: Jag Sanger of The Market Herald on buying Gumtree and Carsguide, and launching a newspaper
Optus writes a new chapter in the crisis handbook
Tuesdata: Which sports betting brand gambled the most on marketing?
Start the Week: Forbes and Inc in Aussie head-to-head; the Optus hack; underwhelming AFL ratings; blood on the ASX
Reputation crises for Optus and AFL; TV landmarks; and a bloody day on the ASX
Why Coles is getting out of the servo game
The Unmakers: WeAre8's Lizzie Young on why she wants exactly 6.5% of social media budgets
Tuesdata: How the supermarkets stack up in a cost of living crisis
Start the Week: Most watched TV; a perfect AFL lineup; Ten's Saturday problem
BOTW: A holdco of vacancies
Nine Upfront: A dozen iterations, no revolutions
The Unmakers: Richard Baker's plan to build 'the best independent premium audio storytelling house in the Southern hemisphere'
Tuesdata: How big tech stacks up after reporting season
Start the Week: Reporting the biggest Royal story; TikTok the espionage machine?; NRL holds out its hand for Foxtel cash
Why Seven and Foxtel are willing to pay $40,000 per minute for the AFL deal
Tuesdata: August’s most prolific TV advertisers
Start the Week: How Woolies is Australia's most trusted; TV networks abandon kids' content; Netflix's Aussie ad play
BOTW: Publishing communities, backwards ad revenue and media's lost trust
The Pureprofile turnaround: More evidence that domain expertise counts double
Media's season in court: How The Teacher's Pet changed Australia's podcast landscape
Tuesdata: Is the digital advertising talent shortage easing?
Start the Week: ScoMo's Tourism Australia mystery (nearly) solved; lessons of media mergers; The Cat's masterplan
Best of the Week: A tale of two broadcasters - the diverging fortunes of Nine and SCA
The Unmade podcast: Nigel Marsh
Australia's most influential radio show has never had fewer listeners. The ABC's audience problem is getting worse
Tuesdata: Which health insurance brand is currently spending the most?
Start the Week: Qantas says sorry (again); Is AFL's D-Day finally here?; New owner for Carsguide; Results season
Best of the Week: Faux pas, financials, BCS worship and the WFH debate (plus a request for some Slack feedback)
Lisa Ronson departs one of the biggest CMO roles, but how to mark her Coles scorecard?
Seven delivered two years of improved profits for the first time in its history, so why wasn't the market more impressed?
Tuesdata: How the holding companies stack up after reporting season
Start the Week: Lachlan goes legal; The Block puts Nine back on top; Foxtel's anti-siphoning push
Best of the Week: Walkbacks, setbacks, LinkedIn hacks, trainwrecks and a holdco flex
Triple J's youth audience has fled. And no, it's (mostly) not the internet's fault - they've switched to commercial radio
How real estate is carrying News Corp while Binge fades
Tuesdata: The most interesting data from Facebook’s infamous Cunningham Memo
Start the Week: Fast food marketing under attack; TikTok grabs $70m slice of ad market; Meta goes missing again
Saying out loud the quiet bit about work-life balance; tectonic plates of streaming move again
Media's billion dollar bounceback
Tuesdata: July’s most prolific TV advertisers
Start the Week: AFL TV rights bids land; new streaming subs fall; the prolonged radio recovery
Best of the Week: Qantas, Musk and Springsteen: Lessons in how to trash your brand
What we learned from Listnr yesterday
An Unmade update - preparing for our next leap (and two requests)
Tuesdata: How the social giants stack up
Start the Week: Ten's ratings turnaround; Has AFL missed the boat? Making space for introverts
Best of the Week: Sorrell is a unicorn no longer; and Facebook pulled the rug on news again
The Unmakers: Troy Townsend and Jack Byrne of Zitcha - turning retailers into publishers
Netflix numbers aren't as bad as expected, but we're still close to the streaming subs peak
Tuesdata: Who won the cold and flu pharma battle
Start the Week: Return of the pirates; AFL rights bidding heats up; Will Nine journos strike?
Adland is a cosy club for some; why do so many want to leave?
Tuesdata: The most popular financial services brands this year
Start the Week: Are we running out of PRs?; Musk pulls out of Twitter deal; Catalano's new real estate play
Best of the Week: Economic signals, radio noise and adland prevarication
The Unmakers: Austin Mackell of Stone - using technology to improve journalism transparency
An awkward pitch question for agency bosses: Have you hushed up claims of a predator in your midst?
Tuesdata: June’s most prolific TV advertisers
Start the Week: TrinityP3 urges agencies to be upfront about harassment, bullying and assault; Ten's bold AFL bid; Meta's bargaining code outburst
Best of the Week: Biggest CMO move of the year; media's disastrous year; Letters: What's the point of DAB+?
How Seven's shotgun marriage to Cricket Australia turned to divorce proceedings
Unmade video: The essential update on communications law with Stephen von Muenster
To the Infinite Dial... and beyond
Tuesdata: The home loan providers that spent big as we entered a cost of living crisis
Start the Week: Broadcast legislation review flagged; the Stan / Foxtel tie-up that never happened; more on the metaverse
Best of the Week: Black holes in the metaverse
The Unmakers: Mutiny's SaaS bet to reinvent marketing analytics, and how it wants to reshape the industry
Tuesdata: Who rules the domestic skies as travel returns?
Start the Week: M&C Saatchi sale saga continues; directors depart Judith Neilson Institute; Apple visits the Med; a happy Mutiny
Unforced errors and cautionary tales
Indistinguishable from magic; And why is Seven doing worst in the market crash?
Wednesdata: May's most prolific TV advertisers
Start the Week: SMH's Rebel Wilson debacle; Are Media refocuses on content marketing (again); World Cup bonanza
Best of the Week: The media agency numbers game; Remember the ABC's Project Jetstream?
As media valuations crash, is history about to repeat itself, a decade on?
Tuesdata: The fifteen biggest billing media agencies
Start the Week: Blood on the trading floor; Eddie Elsewhere; Vale Peter Harvie; See ya, Fletch; Top moments of reality telly
Best of the Week: Should TV ditch the overnights? No!
Is the ABC's next generation of radio listeners coming through? Not according to the ratings
Tuesdata: The automotive power player rankings, and the new contenders
Start the Week: Sports fans' multi-platform streaming bill; Wokeness and the CMO; Debranding Prime?
Vibe check: Nervous and woke
Marketing in a Cost of Living Crisis
Trust fails are bad for ratings too; The ASX bloodbath worsens for media stocks
Tuesdata: How the salaries of ASX-listed media and marketing CEOs stack up
Start the Week: Poll night ratings winners; Labor's media agenda; TV's last big content prize
Best of the Week: No winners in the Craig McLachlan court case; The atomised trade press
Making podcasting pay when the listening numbers don't (yet) add up
Start the Week: Nine calls for Facebook and Google to face code; Ooh Media's Poly push; Netflix's small tax bill
Best of the Week: The media manifesto you won't get next week, and the ASX rollercoaster
Attention surplus disorder
Start the Week: Facebook's Australian 'hit job'; Foxtel's streaming numbers; election fever
Best of the Week: What the new data tells us about Foxtel
'It doesn't have to be this way' - PHD's Chris Stephenson on the complexities of marketing in a programatic world
Paramount gets serious about AFL; Mangled Monkeys; When it's good to be boring
Revealed - How Labor outspend the other political parties for TV advertising in April
Start the Week: Labor's media law reform promise; News Corp buys publisher; The Messence merger
Best of the Week: Why Telstra bought into Fetch; the perils of the AFL TV rights deal
Media Unmade - Chapter 26: Deus Ex Machina (and an epilogue too)
Why agencies tinker with their own brands; Announcing our first Unmade event
Start the Week: SCA hunts for next CEO; Musk seizes Twitter; WPP's new commerce move
Best of the Week: The Netflix U-turn
Media Unmade - Chapter 25: Friday The Thirteenth
Has Qantas got a brand crisis or just a PR problem?
Start the Week: AFL up for grabs; Who will win the post-Easter ratings battle? Elon's Twitter game
Best of the Week: Why Elon Musk's Twitter takeover will probably fail; bad faith publishing
Media Unmade - Chapter 24: Fake News
The radio ratings in four charts you've not seen before
Start the Week: Foxtel IPO is dead; Sack SCA bosses says Ray Hadley; Election overload begins
Best of the Week: How Omnicom and Publicis overtook WPP in financial performance
Media Unmade - Chapter 23: Billionaire Elephants
Australia's biggest TV advertiser last month was the federal government promoting climate claims
How The Brag Media's 'centre of culture' strategy led to an Australian edition of Variety
Start the Week: Now or never for the Foxtel float; How Netflix saved F1; Will Amazon snatch The Olympics?
Best of the Week: Sir Martin's rocket ship suffers engine failure; Winners and losers of the quarter
Media Unmade - Chapter 22: Polarising, Paying and Staying
Welcome to WebKeeper - where the real Budget winner is Big Digital, as usual
Start the Week: A merger for SWM and HT&E?; AAP's next move; TV's big news week; the verdict on the Qantas ad
Best of the Week: Marketing in a cost-of-living crisis; Who (apart from Ten) would want SCA’s TV stations?; Is Qantas blowing its brand advantage?
Media Unmade - Chapter 21: Taking sides
How insurance became one of Australia's most exciting marketing battlegrounds
Start the Week: A big exit from Nine; The ABC's naughty tweeters; another social media crackdown?
Best of the Week: Good blokes, mean girls and newly unemployed men
Media Unmade - Chapter 20: Hard Stuff
An Unmade update - more subscribers, more listeners, more jetlag
With a senior exec named as abuser, has adland's belated #MeToo reckoning finally begun?
Best of the Week: Henry Tajer's next act; and radio's losers
The end of one of adland's great stands
Media Unmade - Chapter 19: Home James
Start the Week: Are Media moves into ecommerce; shifting sands of streaming; agencies exit Russia
Best of the Week: Foxtel's float runs out of road as Telstra switches horses to Fetch
Dark patterns of digital putting behavioural economics in the ACCC's crosshairs
Start the Week: Netflix in Oz; Variety mag Down Under; and do Ten's Saturday ratings woes even matter?
Best of the Week: 102 Weeks Later
Media Unmade - Chapter 18: The 800-Pound Gorilla
We interrupt this program to bring you a puppet show about tall poppies
Best of the Week: Ten finds a place in the Paramount family; meet Unmade's new recruit
Media Unmade - Chapter 17: The CBS Shock
Seven's hunting season is over - for now
Start the Week: Foxtel weighed up name change; InStyle returns; Tourism Australia back in the marketing business
Best of the Week: Why agencies can't tell clients what they do
Media Unmade - Chapter 16: 2Day was Yesterday
Government backs away from war on ABC in election year; CHEP reboots; Paul Henry - Breakfast was Ten's poison chalice
Best of the Week: Facebook's nightmare; Google's ridiculous profit; and can they still get the Foxtel float away?
Media Unmade - Chapter 15: A House of the Most Brittle Glass
Nobody knows anything; Accenture’s big hire; NYT's Wordle strategy
Start the Week: Eye of the Tiger; Day of the Cat; End of Business Insider; problematic pie charts
Best of the Week: Algorithmic adventures, idiot marketers, walled gardens and the Oban ferry
Media Unmade - Chapter 14: Magazines are different
Start the week: Will The Cat reanimate Prime's corpse?; Wobbly moments for the bear economy
Best of the Week: Has subscription streaming peaked, just as connected TV comes through?
Media Unmade - Chapter 13: Predator and Prey
Painful exits after Mumbrella’s illicit afterparty
Best of the Week: Radio's new talent conveyor belt
Media Unmade - Chapter 12: Haters Gonna Hate
Is it time for MLA to move on from Kekovich and co? Seven's hot mic faux pas
How are we doing with Unmade?
Matt Damon and the heuristics of finance
Media Unmade - Chapter 11: Blood, Sweat and Tears; and The Unmade Index slides again
The great News Corp breakup? And the Unmade Index kicks off today
Media Unmade - Chapter ten: Elephant in the Room