Tuesdata: The new new News Corp merger explained in ten graphs
Welcome to Tuesdata, our weekly exploration of the world of marketing and media via numbers.
The full post is only available to Unmade’s paying members; everyone else will hit a paywall further down. At the bottom of this post, beneath the paywall, our paying subscribers will find a code which can be used to access two complimentary tickets to Unmade’s event in Melbourne next month.
Our panel - marketer Andrea Dixon, brand strategist Richard Curtis, media agency boss Naomi Johnston and adman Nick Garrett - will chew over the year in marketing, and look ahead to what promises to be a turbulent 2023.
The two-hour, evening event takes place on Tuesday, November 15. Tickets, starting at $69, are on sale now.
What the numbers tell us about the News Corp deal
Today we explore the data that’s driving the strategic rationale of Rupert Murdoch’s plan to bring News Corp back together with Fox Corporation. It’s not certain to happen but most likely it will.
Until the split in 2013, News Corp was one company, with broadcast, screen production and news mastheads across the English speaking world.
The new News Corp was the most diversified after the separation. Most of the Australian businesses - including the company’s newspaper mastheads, News Corp’s stake in Foxtel, Fox Sports Australia, REA Group and book publisher HarperCollins - ended up in the News Corp bucket.
At the time the other, much bigger, half of the family was 21st Century Fox, which included its film and TV-making studio assets, along with its news and sport networks Fox News and Fox Sports. Four years later, Disney bought the studio business, while the news and sport broadcast operation remained within the newly created Fox Corporation.
Fox Corporation is still bigger than News Corp - in profit terms it’s now roughly double the size.
In the 2022 financial year, Fox Corp’s EBITDA profit was $2.96bn. News Corp’s was $1.37bn.
At the time of writing, Fox Corp’s market capitalisation is US$15.17bn. News Corp’s is US$9.43bn.