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BOTW: Meet Google's Bard, the gaslighting liar
Twenty five years ago, when I was editing a news magazine in the UK, I used to keep a reporter notebook on my desk. Stapled to the pages were yellowing…
 • 
Tim Burrowes
An angry decline for X
It sounds like it was a car crash. I base it on the fact that Business Insider describes it as a car crash.
 • 
Tim Burrowes
 and 
Seja Al Zaidi
'It's not doing what I aspired': How programmatic pioneer Brian O'Kelley is trying to fix his mess
Today’s edition of The Unmakers features Brian O’Kelley, founder of Scope3, which attempts to measure the carbon footprint of advertising. Back in the…
 • 
Tim Burrowes
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Nineteen minutes inside Sir Martin Sorrell's head
 • Tim Burrowes
The data economics of Matildas Mania
 • Seja Al Zaidi
BOTW: The Netflix U-turn
 • Tim Burrowes
Optus writes a new chapter in the crisis handbook
 • Tim Burrowes
The true costs for agencies of pitching for business they probably aren't going to win
 • Seja Al Zaidi
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The Australian experiment
I’m in danger of succumbing to one of the trade press’s most annoying afflictions: Visiting Fireman Syndrome. It’s experienced when the global boss of a…
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Tim Burrowes
Tuesdata: Media market faces a chilly Christmas
Shaky economic conditions have led marketers to tighten the pursestrings and exercise greater caution leading into Christmas - that’s the consensus from…
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Seja Al Zaidi
 and 
Tim Burrowes
Start the Week: Foxtel loses patience with anti-siphoning; Ads come to Amazon's Prime Video
Today:* News Corp prepares for life under a new boss;* Foxtel rails against media rules;* Amazon Prime Video to turn on ads in Australia
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Tim Burrowes
 and 
Abe Udy
BOTW: Cantankerous egotists, phonies, zeros and bastards - a curious week for the old guard
Today: The mixed fortunes of Rupert Murdoch, Martin Sorrell and David Ogilvy; and what went wrong at Dentsu?
 • 
Tim Burrowes
1
Rupert Murdoch may no longer be the boss of News Corp, but he's still the proprietor
This is not the day to write the obituary on Rupert Murdoch’s incredible career.Nonetheless, it is a remarkable day. After nearly 71 years running the…
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Tim Burrowes
 and 
Cat McGinn
1
'Setting up an ad network is the smallest part': Retail media evangelist Colin Lewis explains how Australia took the lead
Listen now (33 mins) | Welcome to an audio-led edition of Unmade. Today’s edition of the podcast features Colin Lewis, retail media evangelist and…
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Cat McGinn
2
Kylenomics
Welcome to a midweek update from Unmade. Today: we examine whether the Kyle & Jackie O Show is worth $200m for the right media company, and the Unmade…
 • 
Tim Burrowes
5
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Unmade: media and marketing news
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