Ahead of tomorrow’s next full edition of Unmade, I hope you’ll be able to help me to answer a single, quick question.

As I first wrote three months ago, one of the things I wished I had done at the start of Mumbrella back in 2008 was to track what our audience thought of it from the beginning.

So I’m going to try to do that with Unmade. Given that our success will be derived from word of mouth, it lends itself nicely to a basic Net Promoter Score type question.

If you would like to follow this link, and answer the one question, it would be much appreciated.

Please and thank you.

Unmade Index - Just in the green

It was a mostly better day for the ASX’s media and marketing companies on Monday, with the Unmade Index creeping 0.19% higher. That was just ahead of the broader ASX All Ordinaries Index, which was down by 0.11% for the day.

The strongest performer was Seven West Media, with a 3.15% rise in share price taking the company to a market capitalisation of $1.05bn. Ooh Media’s market cap is also back above $1bn.

This biggest faller yesterday was research company Pureprofile, down 3.3%.

I’ll be back with more tomorrow, including my thoughts on this year’s Meat & Livestock Australia Spring campaign, and what the November SMI data means.

If you’re looking for a New Year resolution, why not sign up to the paid tier of Unmade?

Starting at $65 per month, it gives you access to our subscriber-only analysis and podcasts, and discounts on future Unmade events. If your boss is serious about you staying on top of the industry, surely they’ll be happy for you to put it on expenses? Why not ask them?

Have a great day.

Toodlepip…

Tim Burrowes

Proprietor - Unmade

letters@unmade.media