Nov 15, 2022 • 29M

The Unmakers: Jamie Harding, CEO of Theatrix - the new streaming platform for the arts

 
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Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
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Welcome to the latest episode of The Unmakers, Unmade’s podcast series where we talk to the people remaking the media and marketing world. 

Harding: Taking the theatre experience into the lounge room

Today, Unmade’s Tim Burrowes talk to Jamie Harding, founder and CEO of streaming platform Theatrix.

Theatrix targets arts-loving consumers who want to recapture the experience of attending the theatre, at home.

Still at an early stage, the platform has launched and begun to sign up subscribers at a fee of $8 per month.

The content offered by Theatrix is filmed arts performances including theatre and dance.

In the interview, Harding talks about how Theatrix was conceived, and the challenges of launching a streaming platform at the height of Covid. Theatrix is currently undergoing an investment round aimed at widening its reach.

Today's episode of The Unmakers was edited by Abe's Audio. If you're an unmaker with a story to tell about how you're changing the media and marketing world, we’d love to hear from you on letters@unmade.media.

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