Start the Week: Foxtel weighed up name change; InStyle returns; Tourism Australia back in the marketing business

Foxtel's marketing team gave 'serious consideration' to changing the name ahead of its planned float; InStyle is back from the dead; What do you think of the new Woolies logo?

Feb 13, 2022

∙ Paid

Welcome to Unmade, written at sunrise at beautiful Sisters Beach, Tasmania.

Happy National Ferris Wheel Day. Can there be any finer representation of Melbourne than the observation wheel, with its commanding views of the M2, the train tracks and a couple of very fine car parks. Why on earth did it die?

Today’s writing soundtrack: Triple M Classic Rock.

Mon…

Unmade: media and marketing analysis

Start the Week: Foxtel weighed up name change; InStyle returns; Tourism Australia back in the marketing business

Foxtel's marketing team gave 'serious consideration' to changing the name ahead of its planned float; InStyle is back from the dead; What do you think of the new Woolies logo?

This post is for paid subscribers