Best of the Week: Why agencies can't tell clients what they do

The more agencies try to sound different the more they end up sounding the same

Welcome to Unmade, mostly written on Friday at beautiful Sisters Beach, Tasmania.

Happy Darwin Day. Here’s hoping that believers in evolutionary biology don’t suffer any persecution at the hands of Christians while celebrating the great naturalist’s 213th birthday. Maybe we should pass some sort of science freedom law, just in case.

Today’s writing soundt…