Best of the Week: Marketing in a cost-of-living crisis; Who (apart from Ten) would want SCA’s TV stations?; Is Qantas blowing its brand advantage?

Mar 25, 2022

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Welcome to Best of the Week, kicked off in the attic room of a genteel, albeit slightly ramshackle, townhouse hotel in London’s Sloane Square, and continued on the 10.31am out of Victoria.

Happy Make Up Your Own Holiday Day. And, also, Happy Earth Hour. I make no link between the two things, but you’re welcome to do so.

Today’s writing soundtrack: The Str…

Unmade: media and marketing analysis

Best of the Week: Marketing in a cost-of-living crisis; Who (apart from Ten) would want SCA’s TV stations?; Is Qantas blowing its brand advantage?

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