Oct 2 • 17M

Start the Week: Seven closes on Peacock; Lachlan Murdoch's Nova profits revealed; what to expect at Ten's upfronts

3
 
1.0×
0:00
-17:05
Open in playerListen on);

Appears in this episode

Tim Burrowes
Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
Episode details
Comments

Welcome to Unmade’s start the Week podcast

Murdoch: Nova revenues bouncing back

Today’s topics:

  • Nova’s financials revealed

  • Seven closes in on NBC Universal deal

  • Nine says goodbye to Nick Falloon

  • What to expect in Ten’s upfronts


A message from our sponsor:

How do you judge a great digital environment for your advertising? 

The best way is whether it catches the attention of your customer and enables your brand to embed itself in their memory. Because ads that command attention stay in consumer’s minds influencing future purchase decisions.

A study by Mediascience found that on the path to purchase, premium digital environments produce significantly more unprompted recall than Facebook, YouTube and longtail websites, meaning premium digital is a fast track to mental availability – a fancy term for memory.

Next time you want to make a lasting impression, ThinkPremiumDigital.


Today’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.media, or comment below.

Leave a comment

Further reading on today’s topics:

Audio production on Media Unmade was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.