Welcome to Unmade’s start the Week podcast
Nova’s financials revealed
Seven closes in on NBC Universal deal
Nine says goodbye to Nick Falloon
What to expect in Ten’s upfronts
A message from our sponsor:
How do you judge a great digital environment for your advertising?
The best way is whether it catches the attention of your customer and enables your brand to embed itself in their memory. Because ads that command attention stay in consumer’s minds influencing future purchase decisions.
A study by Mediascience found that on the path to purchase, premium digital environments produce significantly more unprompted recall than Facebook, YouTube and longtail websites, meaning premium digital is a fast track to mental availability – a fancy term for memory.
Today’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at email@example.com, or comment below.
Further reading on today’s topics:
Sydney Morning Herald: Nova radio tunes in with advertising rebound
Australian Financial Review: TV rights battle could lead to new Netflix, Disney+ competitor
Nine ASX announcement: Director retirement - Nick Falloon
Audio production on Media Unmade was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.