BOTW: The business of business publishing; Optus starts advertising; Falloon's Nine exit

Welcome to Best of the Week, mostly written on a pleasant Friday evening in Perth and completed on Saturday morning, enjoying the novelty of sunrise over the ocean.

Happy Cephalopod Awareness Day.

And also, pinch, punch first of the month. Here comes the final quarter of the year. Reckon you’ve already got 75% ticked off your 2022 to-do list?