Oct 19 • 27M

The Unmakers: Sinorbis founder Nico Chu on helping western marketers crack Asia

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Tim Burrowes
Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
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Welcome to an audio-led edition of The Unmakers, featuring Nicolas Chu, founder and CEO of Australian marketing technology startup Sinorbis.

As well as running Sinorbis, Chu is former MD of Expedia Asia Pacific and Professor of Practice at UNSW Business School.

Chu: Helping marketers connect with Asian consumers

Sinorbis helps marketers, mostly in the higher education and B2B sector, to tailor their messages using the right language and platforms for the countries they are targeting. The company already offers its services to clients in Australia, New Zealand, the UK and US.

Yesterday Sinorbis announced it was expanding its offering from covering just the Chinese market to the whole of Asia.

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Unmade Index on the up again

The Unmade Index rose by 0.53% oin Wednesday, which was broadly in line with the wider ASX.

HT&E had a particularly good day, with its 5.16% growth taking the company’s market capitalisation back above $400m. Meanwhile, Southern Cross Austereo briefly dipped to the lowest price in its history of 89.5c yesterday.


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Audio production on the podcast was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Have a great day

Toodlepip…

Tim Burrowes