BOTW: Warriors of woke, or carving out a brand position?

Welcome to Best of the Week, for a final time in 2022.

If you’re still opening work emails at this late stage, you’re one of the few. Open rates fell all week, and by Thursday my sense was that most people were already done for the year.

I suggested the other day that the earlier than usual finish might be because of widespread exhaustion this year. Someb…