Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media Unmade - Chapter 12: Haters Gonna Hate
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Media Unmade - Chapter 12: Haters Gonna Hate

In which the ABC loses both its managing director and chairman in a few catastrophic days in 2018

Welcome to the latest edition of the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.

This particular edition is for paying subscribers only.

We’ve reached the point in the story where we find the ABC at its lowest ebb.

From her first, mediocre live TV interview, Michelle Guthrie’s time as managing director of the ABC was unimpressive.

After the board concluded that she was not up to the job, she went down with all guns blazing, taking chair Justine Milne with her.

Guthrie ensured that Justin Milne would have to leave too | Pic: Getty Images

The ABC is yet to fully bounce back.

This post is for paid subscribers

Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media and marketing news with all the in-depth analysis, insight and context you need.
Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes