Wednesdata: May's most prolific TV advertisers

In the lead up to the election, spend was dominated by the big parties, and the UAP

Welcome to the next instalment of Tuesdata, temporarily rebranded as Wednesdata just for the week, thanks to the public holiday pushing the Start the Week podcast back to yesterday. 

We’re back with the latest Canda TV spend statistics, this time looking at the month of May, which included the final weeks of the federal election campaign trail.

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Back to the Canda statistics. In terms of spend, it was the political parties that ruled the charts. However, it wasn’t the United Australia Party that took out the top spot despite reports that Clive Palmer would spend around $70m on advertising during the campaign. 

While the spend figure rankings are by individual campaigns rather than the party’s spend as a whole, inside the top 50, the UAP only featured four times at number seven, 23, 29 and 40. 

By comparison, the Labor party also featured four times in at five, six, 22 and 44, while it could be said the Liberal party got what it paid for, only having two spots in the top 50 and suffering a significant defeat at the polls.

Both spots were in the top 10 at number two and nine, but were the 15 and 30 second versions of the same campaign.

Of the top 50 spots, 12 of them were political in nature.