Start the Week: Labor's media law reform promise; News Corp buys publisher; The Messence merger

Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.

Olympics will be early test of anti-siphoning regime | Getty Images

Today’s topics:

• Media law becomes an election battleground

• Will the public pay for ad-supported Netflix?

• Making sense of Telstra’s $50m Fetch deal

• News Corp buys into Stockhead

• Why WPP merged Mediacom and Essence, and the Accenture Interactive global rebrand

And if you’re looking for tickets to Unmade’s first event discussing marketing in a cost of living crisis, click here.

Today’s episode features Unmade’s Tim Burrowes in the UK and and Damian Francis in Australia. As always, we’d love to hear what you think at letters@unmade.media

Further reading:

• SMH: ‘Stakes are getting higher’: Labor says free sport broadcasts at risk

• The Australian: Nine and Seven in the race for Olympic Games rights as Kerry Stokes lunches with IOC chief Thomas Bach

• AFR: Users want discounts if Netflix introduces ads

• Unmade: Why Telstra bought into Fetch

• The Australian: News Corp buys Stockhead stake for focus on ASX-listed small cap companies

• Marketing Week: Accenture Song is not a great rebrand, but it could be so much worse

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Audio production on Media Unmade was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: letters@unmade.media