Unmade: media and marketing analysis

Unmade: media and marketing analysis

Home
REmade - Retail Media News
TimBot
Media Unmade Book
Policy and regulation
Archive
About
BotW: Relevance drift; Stan's late winner; Vinyl Group gets a new credit line
Today: Why the EPL deal was better for Nine than Optus; how Vinyl Group has only been renting a key domain; and what marketers in the northern…
 • 
Tim Burrowes
HumAIn week: The Cloudflare alliance and big tech funds AI with job cuts
Welcome to an end-of-week update from Unmade, in which we wrap up the developments in AI relevant to the marketing, media and advertising world. The big…
 • 
Cat McGinn
, 
Tim Burrowes
, and 
Hal Crawford
(Another) 20 minutes inside Sir Martin Sorrell's head
Talk about deja vu. Exactly two years ago I was sitting in the front row at MAD//Fest in London, listening to Sir Martin Sorrell on an unpleasantly hot…
 • 
Tim Burrowes
Here comes the year of simplification
Just one day into the new financial year and the Unmade Index’s trend of FY26 is already emerging: simplification.
 • 
Tim Burrowes

June 2025

FY25 end of year report: The winners and losers of The Unmade Index
Happy FY26. Pinch, punch, first of the month.Which means it’s time to examine our winners and losers on the Unmade Index.
 • 
Tim Burrowes
A love letter to podcasts
An email from Apple dropped into my inbox this morning. I’d love to think that the striking piece of artwork - two microphones front lit to create a…
 • 
Tim Burrowes
1
BotW: The ABC's Antoinette problem is a long way from over; ARN confronts its K+J problem; In praise of the ACCC
Welcome to Best of the Week, kicked off on board QF1 somewhere over India and wrapped up on a sticky summer’s day in Hampshire.
 • 
Tim Burrowes
3
Justice, advocacy, and a terrible precedent
Welcome to the end of a week in which advocacy journalism got a big boost in the form of an incisive, unequivocal legal judgment that is patently fair…
 • 
Hal Crawford
'A garden that needs to be tended every day': Adam Cadwallader on bringing Motio to life
Welcome to an audio-led edition of Unmade.
 • 
Tim Burrowes
 and 
Hal Crawford
30:05
Omnicom: Legally prohibited from moral leadership
If you enjoy reading densely written legalise, then I have a treat for you.The Federal Trade Commission in the US has agreed not to block Omnicom’s…
After 15 years, when does Google stop getting the benefit of the doubt?
Today: The ACCC says it wants regime change in the management of the digital platforms; the esafety commissioner wants a rethink on the exemption of…
 • 
Tim Burrowes
1
BotD: Google does the dirty on publishers; New marketing boss at Westpac; More trouble for K&J Show; Ten's Spotify plan
Welcome to Best of the Day on the day Network Ten got into bed with Spotify and YouTube.
 • 
Tim Burrowes
© 2025 Unmade Pty Ltd
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture