Archive - Unmade - media & marketing through an Aussie lens

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Welcome to Best of the Week, started on a grey Friday at Sisters Beach, Tasmania, and finished on a beautiful, crisp, clear morning. Today’s writing…

18 hr ago

Welcome to a Thursday morning edition of Unmade. Today we examine the way that over the last decade, Triple J’s target audience has drained away, and…

Aug 10

Welcome to a midweek edition of Unmade. The full version is available only to our paying members. Others will hit a paywall further down. Yesterday…

Aug 9

Meta’s (then Facebook) Cunningham Memo of 2018 has been made public - here’s some of the most interesting information

Aug 8

Start the Week: Fast food marketing under attack; TikTok grabs $70m slice of ad market; Meta goes missing again Listen now (33 min) | Welcome to Unmade’s Start the Week. Today’s topics: Politicians target fast food marketing to kids TV ad revenue shifts to…

and

Aug 7

The CMO of Guzman y Gomez says staff asking to work from home will be 'out of the door'. Is she just telling a hard truth about the prospects in the…

Aug 6

Welcome to a midweek edition of Unmade, written in Sydney during Advertising Week APAC. A reminder that Unmade’s paying members receive our emails…

Aug 2

One industry in particular drove away in the spend charts

Aug 1

Start the Week: AFL TV rights bids land; new streaming subs fall; the prolonged radio recovery Listen now (23 min) | Today’s topics: AFL TV rights bids land How long will radio’s recovery take? Ooh Media gets closer to News Corp Streaming subs…

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Jul 31

If it's about brand truth then Qantas will probably come out the other side, but how about Elon Musk and Bruce Springsteen?

Jul 30

Southern Cross Austereo boss Grant Blackley is thinking about taking the company overseas - and changing the name

Jul 28

We share more data on the ups (and downs) of the first year of the Unmade publishing venture

Jul 27

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