About Unmade

Unmade was started by former Mumbrella founder Tim Burrowes in 2021 and has become an essential newsletter for media and marketing professionals - hungry to understand not just what happened, but where we go from here.

Unmade delivers in-depth, opinionated analysis, informed by unrivaled industry contacts and expertise.

Published daily six days a week, with a podcast twice a week, Unmade’s audience is among the most senior and engaged in the industry.

Throughout the year, Unmade convenes its influential audience at several curated events: REmade, humAIn, and Compass. The events have established engaged communities of like-minded professionals. Additionally, Unmade celebrates the industry's achievements with the annual REmade awards.

Unmade offers readers, advertisers and sponsors valuable opportunities for connection and cut-through in an uncluttered environment, combined with the most up-to-date database on offer.

The name is inspired by Tim’s best selling1 first book, ‘Media Unmade’, published by Hardie Grant Books in 2021.

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Unmade is published on the Substack platform.

Most content published by Unmade is free, with additional analysis and podcasts available only to paying members. Become a paying member to get full access to the newsletter and website.

The Unmade Index

Unmade is the exclusive home of The Unmade Index, a daily tracker of the performance of ASX-listed media and marketing companies.

Unmade Podcast

This is also the home of the Start the Week podcast, presented by Tim Burrowes and Abe Udy.


TimBot is Unmdes AI-driven media expert. He bases his information on the contents of my book Media Unmade and the last two years of Unmade’s archive.

You’ll find TimBot at timbot.ai

Before you try him out, let me share some BIG caveats.

First: TimBot is a prototype. Sometimes he breaks. If he does so in an interesting way, please send us a screenshot to Cat McGinn.

Second: Because TimBot’s computing power is driven by elements of both ChatGPT-3.5 and the recently updated ChatGPT-4, he can be slow, particularly when America is awake.

Three: As an AI tool, TimBot records and stores transcripts of your conversations. This means any information you put into the chat, including personal information, is logged. The data you upload may be used for training future versions of the AI model. When you visit, use, or interact with the service, we receive the following information about your visit, use, or interactions, including your Internet Protocol address, browser type and settings, the date and time of your request, and how you interact with our website. For further information, view the Unmade Privacy Policy.

Unmade Events

Click here to discover Unmade’s Marketing and Media events.

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Briefly best-selling on the day it launched in the very narrow Amazon category of Media Studies

Contact us

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I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.
Writer, planner, idealist. I head up curated and commercial content for Unmade. Background in strategy/digital. Feminist. Birth advocate.
As Chief of Staff, I lead the operations to support the growth of Unmade's newsletters and events. Join us at RE:Made or humAIn, and subscribe to become informed of what happens in the background that influences the media and marketing industry.
Audio producer & owner of Abe's Audio. Utilizing emerging MP3 and email technology, I started Abe's Audio when I was 20 (in 1998) from my bedroom and now employ over 20 staff.