About Unmade

Unmade was founded by Tim Burrowes in 2021. It delivers in-depth, opinionated analysis, informed by unrivalled industry contacts and expertise.

Published daily six days a week via Substack, with a podcast twice a week, Unmade’s audience is among the most senior and engaged in the industry. Unmade is the exclusive home of The Unmade Index, a daily tracker of the performance of ASX-listed media and marketing companies.

Throughout the year, Unmade convenes its influential audience at several curated events including REmade, Unlock, humAIn, and Compass.

The name Unmade is inspired by Tim’s best selling1 first book, ‘Media Unmade’.

Buy Book

Most content published by Unmade is free, with additional analysis and podcasts available only to paying members. Become a paying member to get full access to the newsletter, website and complimentary tickets to our events.

Unmade Editorial Standards

As a Local & Independent News Association (LINA) member, Unmade has adopted LINA's editorial standards. Click here to view Unmade’s Editorial Standards.

Click here to view Unmade’s privacy policy

Unmade podcast

This is also the home of the Start the Week podcast, presented by Tim Burrowes and Abe Udy, along with our interview series and The Unmakers, dedicated to startups in media and marketing.

TimBot

TimBot is Unmade’s AI-driven media expert. He bases his information on the contents the book Media Unmade and upon Unmade’s archive. You’ll find TimBot at timbot.ai

Before you try him out, remember that TimBot is a prototype. Sometimes he breaks. If he does so in an interesting way, please send us a screenshot to Cat McGinn. TimBot records and stores transcripts of your conversations. This means any information you put into the chat, including personal information, is logged. The data you upload may be used for training future versions of the AI model. When you visit, use, or interact with the service, we receive the following information about your visit, use, or interactions, including your Internet Protocol address, browser type and settings, the date and time of your request, and how you interact with our website.

Unmade Events

Unmade creates events based on our in-depth knowledge of marketing and media industry trends, supported by advisory panels built with recognised industry experts.

Paid members of Unmade receive one free ticket to each Unmade event.

Become a Sponsor or Advertiser of Unmade

Contact Cat McGinn, Head of Curated and Commercial Content, to submit session suggestions or speakers for events.

HumAIn - the cutting edge of media and marketing

HumAIn is an AI conference for the media and marketing industries. It aims to distinguish the helpful from the hype-cycle, and examines the real-world applications of AI for the media and marketing industry, now and in the near future.

​The inaugural event in 2023 began to build a community of practice, discussing and defining the key implications, showcasing successful case studies, and helping the industry grapple with emerging issues to make best use of this new technology. 

Our objective for future humAIn conference is to deliver a program rich in case studies, real-world implementation, and presentations showcasing AI innovation.

www.humain.au

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REmade - Retail Media Unmade

Retail Media is an innovative, fast-evolving and economically significant sector in the marketing and advertising ecosystem. The annual REmade program offers insight and relevance to all marketers, no matter whether they are in the early stages of retail media transformation, or seeking to optimise their capabilities.

The event brings the retail media community together to discuss best practices, showcase successful case studies and analyse the pitfalls and potential challenges to help emerging players and experienced operators make the most effective use of this dynamic channel.

www.remade.net.au

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Unlock - Brands x 24 hour Economy

Unlock explores the dynamic landscape of the 24-hour economy, the impact on consumer behaviour, and opportunities for brands to engage with customers.

​From live music, events and brand experiences to storytelling and cultural partnerships, learn from real-world case studies and actionable strategies.

www.unlockconference.au

Compass - Reflections and Projections

Join the Unmade community to ponder the year of disruption in the marketing and media industry and delve into the trends that will shape the future. Compass now runs as a six-city roadshow covering Hobart, Brisbane, Sydney, Perth, Adelaide and Melbourne.

www.compassconference.net


Contact us:

We welcome announcements, updates and press releases via the newsdesk@unmade.media.

Company address: Unmade Pty, 119 Irby Boulevard, Sisters Beach, Tas 7321

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Briefly best-selling on the day it launched in the very narrow Amazon category of Media Studies

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People

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.
Writer, planner, idealist. I head up curated and commercial content for Unmade. Curator of HumAIn, REmade, Compass and Unlock. Showrunner | Storyteller | Strategist AI's "most anguished champion." Feminist. Mama. Birth advocate.
As Chief of Staff, I lead the operations to support the growth of Unmade's newsletters and events. Join us at RE:Made or humAIn, and subscribe to become informed of what happens in the background that influences the media and marketing industry.
Audio producer & owner of Abe's Audio. Utilizing emerging MP3 and email technology, I started Abe's Audio when I was 20 (in 1998) from my bedroom and now employ over 20 staff.