About Unmade

Unmade was started by former Mumbrella founder Tim Burrowes in August 2021.

Unmade offers a unique perspective on developments in the global marketing world seen through an Australian lens.

With more than 13,000 people receiving the email, Unmade is the fastest growing newsletter in the local marketing industry.

In September 2022, Unmade won launch of the year at the Publish Awards while Tim Burrowes was named columnist of the year.

Unmade’s purpose is to offer context and insights otherwise lost in the daily agenda of press release driven coverage. The name is inspired by that of Tim’s best selling

first book, Media Unmade was published by Hardie Grant Books in 2021.

Unmade is published on the Substack platform.

Most content published by Unmade is free, with additional analysis and podcasts available only to paying members. Subscribe to get full access to the newsletter and website.

Unmade is the exclusive home of The Unmade Index, a daily tracker of the performance of ASX-listed media and marketing companies.

Unmade’s first conference is RE:made - Retail Media Unmade, which focuses on the retail media sector. It takes place in March 2023.

This is also the home of the Start the Week podcast, presented by Tim Burrowes and Abe Udy


Briefly best selling on the day it launched, in the very narrow Amazon category of Media Studies

Contact us

We welcome announcements, updates and press releases via the email address: newsdesk@unmade.media.

  • Publisher - Tim Burrowes tim@unmade.media

  • Advertising and sponsorship - We Think Media unmade@wethinkmedia.com.au

  • Event curation - Cat McGinn curator@unmade.media

  • Event organisation and marketing - Belinda Cusack events@unmade.media

  • Unmade Index - Rosa-Lee Oster rosa@unmade.media

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What's important in the Australian marketing and media world


Tim Burrowes 
I write about the world's media and marketing industry through an Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.
Cat McGinn
I curate event content for Unmade. I've worked client and agency-side, mainly in strategy roles, and I run a boutique comms agency. I launched CommsCon and the Festival of Branded Entertainment during my time as creative director at Mumbrella.
Abe Udy
Audio producer & owner of Abe's Audio. Utilizing emerging MP3 and email technology, I started Abe's Audio when I was 20 (in 1998) from my bedroom and now employ over 20 staff.