Welcome to an audio-led edition of Unmade. You’ll also find the daily Unmade Index update further down in this post.
Today’s edition features highlights from last week’s live event in Melbourne where our panel discussed the year just gone, and the outlook for marketing in 2023.
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Looking back and looking forward
Last Tuesday saw Unmade’s first live event in Melbourne, with 70 or so guests joining us at the Grace Darling in Collingwood for on on stage debate about the industry’s direction of travel.
The panel featured Nick Garrett, partner at Deloitte Creative; Naomi Johnston, GM of Havas Media; Richard Curtis, owner of Futurebrand Australia and Andrea Dixon, head of marketing at DocuSign.
Among the questions the panel raced through were: the work and people that impressed them in the year just gone; what the word ‘brand’ now means; the state of talent and recruitment, the economic headwinds that seem set for 2023; and reasons for optimism.
The event was sponsored by Beatgrid.
Even more thanks than usual for the podcast edit go to Abe’s Audio, who salvaged our low-fi backup recording into something useable.
Unmade Index up again
The Unmade Index of locally listed media and marketing companies rose for a second day yesterday, up by 0.79% to 670.57 points.
Panel research company Pureprofile saw the biggest jump, up by 8.1%
Time to let you go about your Friday. I’ll be back tomorrow with Best of the Week. It’s been an eventful few days for the industry both locally and globally.
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Have a great day.
Toodlepip
Tim Burrowes
tim@unmade.media
Marketing in 2023 with Nick Garrett, Naomi Johnston, Richard Curtis and Andrea Dixon