Welcome to Unmade’s Start the Week, a day later than usual because of Monday’s public holiday.
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Today’s topics:
How Socceroos World Cup qualifier will be an SBS advertising boost
How the SMH’s Rebel Wilson scoop turned to reputational disaster;
Are Media goes again on content marketing;
Media stocks continue their plunge;
News Corp misses out on transformative betting deal
Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.media
Further reading:
The Guardian: ‘Our reputation is trashed’: anonymous staffer criticises SMH management over Rebel Wilson coverage
Sydney Morning Herald: I made mistakes over Rebel Wilson, and will learn from them
Sydney Morning Herald: A note on Rebel Wilson
Guardian: Sydney Morning Herald apologises to original 1978 Mardi Gras protesters
Mumbrella: Are Media appoints Simon Smith to lead commercial content and creative
Unmade: The Unmade Index slide continues
SMH / The Age: Lachlan Murdoch’s $220m bet on digital bookmaking falls flat
Audio production on Media Unmade was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.
Message us: letters@unmade.media
Start the Week: SMH's Rebel Wilson debacle; Are Media refocuses on content marketing (again); World Cup bonanza