Jun 13 • 32M

Start the Week: SMH's Rebel Wilson debacle; Are Media refocuses on content marketing (again); World Cup bonanza

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Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
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Welcome to Unmade’s Start the Week, a day later than usual because of Monday’s public holiday.

The Socceroos celebrate the coming boost to SBS ad revenue | Photo - Joe Allison / Getty Images

Until midnight on June 30, we’re offering 55% off an annual subscription to Unmade. That reduces the $650 price down to $292.50 per year. It’ll never be as low again, and you’ll be guaranteed the discount for as long as you stay a subscriber.

Get 55% off forever

Today’s topics:

  • How Socceroos World Cup qualifier will be an SBS advertising boost

  • How the SMH’s Rebel Wilson scoop turned to reputational disaster;

  • Are Media goes again on content marketing;

  • Media stocks continue their plunge;

  • News Corp misses out on transformative betting deal

Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.media

Further reading:


Audio production on Media Unmade was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: letters@unmade.media