Start the Week: SMH's Rebel Wilson debacle; Are Media refocuses on content marketing (again); World Cup bonanza

Welcome to Unmade’s Start the Week, a day later than usual because of Monday’s public holiday.

The Socceroos celebrate the coming boost to SBS ad revenue | Photo - Joe Allison / Getty Images

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Today’s topics:

• How Socceroos World Cup qualifier will be an SBS advertising boost

• How the SMH’s Rebel Wilson scoop turned to reputational disaster;

• Are Media goes again on content marketing;

• Media stocks continue their plunge;

• News Corp misses out on transformative betting deal

Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.media

Further reading:

• The Guardian: ‘Our reputation is trashed’: anonymous staffer criticises SMH management over Rebel Wilson coverage

• Sydney Morning Herald: I made mistakes over Rebel Wilson, and will learn from them

• Sydney Morning Herald: A note on Rebel Wilson

• Guardian: Sydney Morning Herald apologises to original 1978 Mardi Gras protesters

• Mumbrella: Are Media appoints Simon Smith to lead commercial content and creative

• Unmade: The Unmade Index slide continues

• SMH / The Age: Lachlan Murdoch’s $220m bet on digital bookmaking falls flat

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Message us: letters@unmade.media