Jun 13, 2022 • 32M

Start the Week: SMH's Rebel Wilson debacle; Are Media refocuses on content marketing (again); World Cup bonanza

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Appears in this episode

Tim Burrowes
Damian Francis
Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
Episode details

Welcome to Unmade’s Start the Week, a day later than usual because of Monday’s public holiday.

The Socceroos celebrate the coming boost to SBS ad revenue | Photo - Joe Allison / Getty Images

Until midnight on June 30, we’re offering 55% off an annual subscription to Unmade. That reduces the $650 price down to $292.50 per year. It’ll never be as low again, and you’ll be guaranteed the discount for as long as you stay a subscriber.

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Today’s topics:

  • How Socceroos World Cup qualifier will be an SBS advertising boost

  • How the SMH’s Rebel Wilson scoop turned to reputational disaster;

  • Are Media goes again on content marketing;

  • Media stocks continue their plunge;

  • News Corp misses out on transformative betting deal

Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.media

Further reading:

Audio production on Media Unmade was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

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