Mar 27 • 29M

Start the Week: A merger for SWM and HT&E?; AAP's next move; TV's big news week; the verdict on the Qantas ad

Is a mega merger between Seven West Media and HT&E on the cards? Some of the shareholders are open to it - we discuss the implications

3
 
1.0×
0:00
-29:18
Open in playerListen on);
Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
Episode details
Comments

Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.

Today’s topics:

  • Why some of the shareholders of TV company Seven West Media and radio giant HT&E are open to a merger;

  • Gearing up for a big news week with the Budget, the Shane Warne memorial and perhaps an election called too;

  • AAP launches its own direct news offering;

  • Verdict on the new Qantas campaign

Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.media

Further reading (and viewing):


Audio production on Media Unmade comes courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: letters@unmade.media