Start the Week: A merger for SWM and HT&E?; AAP's next move; TV's big news week; the verdict on the Qantas ad

Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.

Today’s topics:

• Why some of the shareholders of TV company Seven West Media and radio giant HT&E are open to a merger;

• Gearing up for a big news week with the Budget, the Shane Warne memorial and perhaps an election called too;

• AAP launches its own direct news offering;

• Verdict on the new Qantas campaign

Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.media

Further reading (and viewing):

• SMH: ‘Obvious benefits’: HT&E, Seven investors flag possible tie-up;

• The Australian Media Diary on the battle of the Budget

• AFR: AAP explores new revenue models with app, website

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Audio production on Media Unmade comes courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: letters@unmade.media