Dec 18, 2022 • 32M

The year in review: CMO moves; brand crises; a Netflix U-turn; war for the Market Herald; the madness of Musk and ABC's audio audience collapse

 
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Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
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Welcome to the final Start the Week podcast of 2022, in which Tim Burrowes and Abe Udy look back on the ten biggest stories of the year.

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The best of Unmade’s analysis:

Brand PR crises of 2022:

The big marketer moves:

The AFL TV rights renewal:

The Market Herald saga:

The ABC’s audio audience decline:

Musk turned right | Getty Images

Musk’s Twitter purchase:

The legal year:

The year of audio:

Netflix moves in to advertising:

The year in Unmade:


Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

I’ll be back tomorrow with Tuesdata for our paying members.

Have a great day.

Toodlepip…

Tim Burrowes

tim@unmade.media