The year in review: CMO moves; brand crises; a Netflix U-turn; war for the Market Herald; the madness of Musk and ABC's audio audience collapse
Welcome to the final Start the Week podcast of 2022, in which Tim Burrowes and Abe Udy look back on the ten biggest stories of the year.
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The best of Unmade’s analysis:
Brand PR crises of 2022:
The big marketer moves:
Unmade: Lisa Ronson departs one of the biggest CMO roles, but how to mark her Coles scorecard?
The AFL TV rights renewal:
The Market Herald saga:
Unmade: The Unmade podcast: Jag Sanger of The Market Herald on buying Gumtree and Carsguide, and launching a newspaper
The ABC’s audio audience decline:
Unmade: Is the ABC's next generation of radio listeners coming through? Not according to the ratings
Unmade: Triple J's youth audience has fled. And no, it's (mostly) not the internet's fault - they've switched to commercial radio
Unmade: Australia's most influential radio show has never had fewer listeners. The ABC's audience problem is getting worse
Musk’s Twitter purchase:
Unmade: Rich, talented arseholes
Unmade: Elon’s Twitter bloodbath begins
The legal year:
The year of audio:
Unmade: What we learned from Listnr
Unmade: The economics of podcasting
Netflix moves in to advertising:
Unmade: The Netflix U-turn
The year in Unmade:
Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.
I’ll be back tomorrow with Tuesdata for our paying members.
Have a great day.