Start the Week: Musk's 'thermonuclear' threat to advertisers; Nine to extend tennis deal as cricket bidding begins; ABC shakeup

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead.

Today:

• Twitter lays off half its staff, including most of the Australian team;

• Musk threatens ‘thermonuclear’ retaliation against marketers who cancel advertising;

• Nine closes in on tennis rights extension as cricket bidding opens;

• The ABC prepares for radical management restructure

Today’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.media

Further reading:

BOTW: The incineration of Twitter; the gambling backlash; Netflix pricing and Nine gets into product reviews

• Australian Financial Review: Nine on verge of new Australian Open deal, as Cricket accepts bids

• Sydney Morning Herald: ABC boss David Anderson to restructure organisation, shift to BBC model

• Marketing Week: Mark Ritson - Five lessons on how not to do pricing from Elon Musk’s Twitter

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Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: letters@unmade.media

If you’re in Melbourne, don’t forget to take a look at out Marketing in 2023 event, which is next week.

I’ll be back tomorrow with Tuesdata for our paying members.

Have a great day.

Toodlepip…

Tim Burrowes

tim@unmade.media