Nov 6, 2022 • 22M

Start the Week: Musk's 'thermonuclear' threat to advertisers; Nine to extend tennis deal as cricket bidding begins; ABC shakeup

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Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
Episode details

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead.


  • Twitter lays off half its staff, including most of the Australian team;

  • Musk threatens ‘thermonuclear’ retaliation against marketers who cancel advertising;

  • Nine closes in on tennis rights extension as cricket bidding opens;

  • The ABC prepares for radical management restructure

Today’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at

Further reading:

Unmade - media & marketing through an Aussie lens
BOTW: The incineration of Twitter; the gambling backlash; Netflix pricing and Nine gets into product reviews
Welcome to Best of the Week, written on a golden morning at Sisters Beach, Tasmania. With the situation at Twitter moving so fast, there was no point writing this week’s BOTW any earlier. We’ll come on to that in a moment. Also today: Media’s gambling addiction and the Netflix pricing strategy…
Read more

Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

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If you’re in Melbourne, don’t forget to take a look at out Marketing in 2023 event, which is next week.

I’ll be back tomorrow with Tuesdata for our paying members.

Have a great day.


Tim Burrowes