Why Seven and Foxtel are willing to pay $40,000 per minute for the AFL deal

Welcome to a midweek edition of Unmade.

Yesterday the AFL finally signed a deal to renew Foxtel and Seven West Media’s broadcast rights for another seven years. The biggest deal in Australian television history, it’s worth $4.5bn over that period, made up of more than $4bn in cash and the rest in contra advertising inventory.

Below, we’ll explore the just…