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Optus writes a new chapter in the crisis handbook

www.unmade.media

Optus writes a new chapter in the crisis handbook

Tim Burrowes
Sep 27, 2022
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Optus writes a new chapter in the crisis handbook

www.unmade.media

Welcome to a midweek edition of Unmade.

Unmade’s paying members received this email 90 minutes before everyone else. That could be you.

How could so much go wrong for a brand in just a week?

The leak of Optus’s customer database, revealed last Thursday, was a disaster in itself, but in the days that followed, the company’s crisis has got worse.

This morning…

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