Optus writes a new chapter in the crisis handbook

Welcome to a midweek edition of Unmade.

Unmade’s paying members received this email 90 minutes before everyone else. That could be you.

How could so much go wrong for a brand in just a week?

The leak of Optus’s customer database, revealed last Thursday, was a disaster in itself, but in the days that followed, the company’s crisis has got worse.

This morning…