Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media Unmade - Chapter 19: Home James

Media Unmade - Chapter 19: Home James

In which Seven runs out of steam and is overhauled by Nine. Prodigal son James Warburton replaces Tim Worner and starts making deals, including a proposed merger with regional affiliate Prime

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.

In today’s chapter, we reach a moment of redemption for James Warburton as he returns to the media, and to his old home at Seven.

Warburton came home | Getty Images

By the time Warburton returned, the company had lost steam. What followed was a frantic few weeks as he made deals to address the company’s debt pile and build a national offering. But at the same time he had to cope with the lacklustre content slate he had inherited.

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Audio production on Media Unmade comes courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

As ever, I welcome your thoughts to letters@unmade.media, or via the ugly brown comment button below.

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Time to let you go about your Wednesday. Have a great day.


Tim Burrowes


Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media and marketing news with all the in-depth analysis, insight and context you need.
Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes