Media Unmade - Chapter 19: Home James
In which Seven runs out of steam and is overhauled by Nine. Prodigal son James Warburton replaces Tim Worner and starts making deals, including a proposed merger with regional affiliate Prime
Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.
In today’s chapter, we reach a moment of redemption for James Warburton as he returns to the media, and to his old home at Seven.
By the time Warburton returned, the company had lost steam. What followed was a frantic few weeks as he made deals to address the company’s debt pile and build a national offering. But at the same time he had to cope with the lacklustre content slate he had inherited.
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Time to let you go about your Wednesday. Have a great day.