Welcome to Tuesdata, our weekly look into the most interesting data from the media and marketing industry.

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Last month we looked at the top spending betting brands. This time round, we look at a different type of gaming, revealing the top five spending game brands for September in terms of their advertising spend according to Nielsen Ad Intelligence. 

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Game advertising spend in September 

In September, the total Games category spend was $7.1m, according to Nielsen.

Meanwhile, Nielsen Consumer & Media View data indicates that Games are in the top five when it comes to shopping gift intentions for Christmas. According to the data, 19% of Aussies plan to spend on Christmas gaming, budgeting around $200. 

Below we will reveal the top five in spend order.