Tuesdata: Last month's top game advertisers
Tuesdata: Last month's top game advertisers
Welcome to Tuesdata, our weekly look into the most interesting data from the media and marketing industry.
This post is for Unmade’s paying members. If you want to get the full story and gain access to our Tuesdata archive, not to mention all the other benefits that paying membership provides, click the button below.
Last month we looked at the top spending betting brands. This time round, we look at a different type of gaming, revealing the top five spending game brands for September in terms of their advertising spend according to Nielsen Ad Intelligence.
A message from this week’s sponsor:
Why is LiSTNR Australia’s new #1 podcast network? More reach and more titles, all in one place.
LiSTNR has an audience of over 6.6 million monthly listeners across a fast-growing slate of premium, local and international podcasts. Visit www.sca.com.au/listnr to find out more. Turn up your brand fame.
Game advertising spend in September
In September, the total Games category spend was $7.1m, according to Nielsen.
Meanwhile, Nielsen Consumer & Media View data indicates that Games are in the top five when it comes to shopping gift intentions for Christmas. According to the data, 19% of Aussies plan to spend on Christmas gaming, budgeting around $200.
Below we will reveal the top five in spend order.