Unmade: media and marketing analysis

Unmade: media and marketing analysis

Share this post

Unmade: media and marketing analysis
Unmade: media and marketing analysis
An Unmade update - more subscribers, more listeners, more jetlag
Copy link
Facebook
Email
Notes
More

An Unmade update - more subscribers, more listeners, more jetlag

In the latest update for subscribers, we offer the inside track on the ups and downs of a media launch

Tim Burrowes
Mar 15, 2022
∙ Paid
2

Share this post

Unmade: media and marketing analysis
Unmade: media and marketing analysis
An Unmade update - more subscribers, more listeners, more jetlag
Copy link
Facebook
Email
Notes
More
6
Share

Welcome to Unmade, written on what I would hesitantly describe as a springlike day in the UK, while you were sleeping on Wednesday morning.

Happy National Artichoke Hearts day.

Today’s writing soundtrack: Kate Bush - The Whole Story.


Today’s edition is for subscribers to Unmade’s paying tier. Everyone else will hit a paywall a little further down.

I promised when we launched Unmade last August that I would keep you up to date on our progress. It would be a wasted opportunity to run a publishing experiment in the media world and not share the journey.

It’s time for our first update of 2022. I’ll be sharing numbers on our progress with subscribers to our main email, and to the paid tier. I’ll also be offering some data on how our podcast is progressing.

Before we get to the paywall, I’ll also mention that we’ve just introduced a seven day free trial for those who want try before committing.

If you do choose to subscribe to Unmade, you’ll get more than the warm feelings of supporting independent journalism. You’ll also get access to subscriber-only analysis, subscriber-only podcast episodes and discounted access to future Unmade live events. We also have a further subscriber-only initiative which we will share soon.

So how are we travelling since our last update on November 29?

Unmade - media & marketing through an Aussie lens
Three months in: an update on Unmade's progress
Welcome to Unmade, written in snowy West Sussex, while you were sleeping on Tuesday morning. Happy National Mason Jar Day, hipsters. The UK’s biggest media properties appear to have angered the gods of live broadcasting. The last four nights of I’m A Celebrity have been cancelled because of extreme weather. Usually the British version is filmed in Queensland, but Covid restrictions saw ITV switch the show to a ruined castle in north Wales, which then proved to be the bullseye of Storm Arwen…
Read more
3 years ago · 8 likes · 1 comment · Tim Burrowes

Overall, we’re going quite well. We’ve got twice the overall number of subscribers we had then, and about a third more paying readers. We’ve also doubled our staff. Now there are two of us.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Unmade Pty Ltd
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More