Nov 20 • 23M

StW: The journo departure lounge; Return of Twitter's most toxic; The readership sausage

Exits for The Project's Lisa Wilkinson and The Oz's Chris Dore, while Crikey's Peter Fray takes a break

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Tim Burrowes
Abe Udy
Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
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Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead. Today:

  • Lisa Wilkinson leaves The Project

  • Chris Dore leaves The Australian

  • Peter Fray takes a break from Crikey

  • Elon Musk gives up on brand safety, and reinstates Twitter’s most toxic - Jordan Peterson, Donald Trump, Kanye West and Andrew Tate

  • How the sausage is made in newspaper readership data



Tweets from awful people:

Three weeks later:

Further reading:


Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: letters@unmade.media

I’ll be back tomorrow with Tuesdata for our paying members. I’ll be digging deeper into those Roy Morgan readership numbers.

Have a great day.

Toodlepip…

Tim Burrowes

tim@unmade.media