Nov 20, 2022 • 23M

StW: The journo departure lounge; Return of Twitter's most toxic; The readership sausage

Exits for The Project's Lisa Wilkinson and The Oz's Chris Dore, while Crikey's Peter Fray takes a break

 
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Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
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Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead. Today:

  • Lisa Wilkinson leaves The Project

  • Chris Dore leaves The Australian

  • Peter Fray takes a break from Crikey

  • Elon Musk gives up on brand safety, and reinstates Twitter’s most toxic - Jordan Peterson, Donald Trump, Kanye West and Andrew Tate

  • How the sausage is made in newspaper readership data

Tweets from awful people:

Twitter avatar for @elonmusk
Elon Musk @elonmusk
Twitter will be forming a content moderation council with widely diverse viewpoints. No major content decisions or account reinstatements will happen before that council convenes.
6:18 PM ∙ Oct 28, 2022
60,563Retweets

Three weeks later:

Twitter avatar for @elonmusk
Elon Musk @elonmusk
The people have spoken. Trump will be reinstated. Vox Populi, Vox Dei.
Twitter avatar for @elonmusk
Elon Musk @elonmusk
Reinstate former President Trump
12:53 AM ∙ Nov 20, 2022
124,034Retweets
Twitter avatar for @jordanbpeterson
Dr Jordan B Peterson @jordanbpeterson
I'm back. Thanks @elonmusk
Image
7:00 PM ∙ Nov 18, 2022
54,668Retweets
Twitter avatar for @kanyewest
ye @kanyewest
Testing Testing Seeing if my Twitter is unblocked
5:43 PM ∙ Nov 20, 2022
49,135Retweets
Twitter avatar for @Cobratate
Andrew Tate @Cobratate
1 million followers in 24 hours. And we have only just begun. It’s time to escape the Matrix. I wait for you in TheRealWorld.ai
7:59 AM ∙ Nov 20, 2022
2,863Retweets

Further reading:

Twitter avatar for @theprojecttv
The Project @theprojecttv
After five years at the desk, @Lisa_Wilkinson will be the leaving The Project. Here is the moment she made the announcement. #TheProjectTV
8:30 AM ∙ Nov 20, 2022
118Retweets

Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: letters@unmade.media

I’ll be back tomorrow with Tuesdata for our paying members. I’ll be digging deeper into those Roy Morgan readership numbers.

Have a great day.

Toodlepip…

Tim Burrowes

tim@unmade.media