StW: The journo departure lounge; Return of Twitter's most toxic; The readership sausage

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead. Today:

• Lisa Wilkinson leaves The Project

• Chris Dore leaves The Australian

• Peter Fray takes a break from Crikey

• Elon Musk gives up on brand safety, and reinstates Twitter’s most toxic - Jordan Peterson, Donald Trump, Kanye West and Andrew Tate

• How the sausage is made in newspaper readership data

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Tweets from awful people:

Elon Musk @elonmusk

Twitter will be forming a content moderation council with widely diverse viewpoints. No major content decisions or account reinstatements will happen before that council convenes.

Three weeks later:

Elon Musk @elonmusk

The people have spoken. Trump will be reinstated. Vox Populi, Vox Dei.

Elon Musk @elonmusk

Reinstate former President Trump

Dr Jordan B Peterson @jordanbpeterson

I'm back. Thanks @elonmusk

ye @kanyewest

Testing Testing Seeing if my Twitter is unblocked

Andrew Tate @Cobratate

1 million followers in 24 hours. And we have only just begun. It’s time to escape the Matrix. I wait for you in TheRealWorld.ai

Further reading:

The Project @theprojecttv

After five years at the desk, @Lisa_Wilkinson will be the leaving The Project. Here is the moment she made the announcement. #TheProjectTV

• Sydney Morning Herald: Top News Corp editor departed after lewd comments towards woman

• Sydney Morning Herald: Crikey editor-in-chief on indefinite leave after journalism awards incident

• Unmade: #RIPTwitter?

• Bloomberg: Twitter’s Survival as a Subscription Service Depends on Apple and Google

• The Australian: Readership: The Australian stays well ahead of rival in latest Roy Morgan research

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Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: letters@unmade.media

I’ll be back tomorrow with Tuesdata for our paying members. I’ll be digging deeper into those Roy Morgan readership numbers.

Have a great day.

Toodlepip…

Tim Burrowes

tim@unmade.media