Tuesdata: Which health insurance brand is currently spending the most?
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A large portion of Australia’s health system continues to be under significant pressure. While society may have moved to ‘living with Covid’, the national hospitals still have to treat those too sick to ride out the symptoms at home.
Victoria in particular has seen significant pressure on its hospital system. But the nation as a whole is keeping one hand firmly hovering above the panic button as Covid-19 hospitalisations reach and all-time high.
The constant coverage of the hospital situation has put health and wellbeing well and truly in the spotlight. With that in mind, it’s an appropriate time to take a look at which health insurance brands have decided to turn up their marketing spend.
This week we will reveal the top five health insurance brands for July in terms of their advertising spend according to Nielsen Ad Intelligence.
Last time we revealed Nielsen Ad Intelligence figures it was for cold and flu products as we hit the middle of winter. Spend by health insurance brands is, of course, significantly bigger.
In July, the entire health insurance category recorded $10.428m in advertising spend. Below we will reveal the top five in spend order.