Best of the Week: Qantas, Musk and Springsteen: Lessons in how to trash your brand

If it's about brand truth then Qantas will probably come out the other side, but how about Elon Musk and Bruce Springsteen?

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Welcome to Best of the Week, kicked off on Friday morning in frosty Hobart and wrapped up on Saturday morning back at beautiful Sisters Beach. It’s been a while since I’ve been down to the Hobart end of the island. This may not be the most insightful of observations, but bloody hell, Hobart’s great, isn’t it? (Also, and perhaps le…