Tuesdata: June’s most prolific TV advertisers
It’s all about tax time
Welcome to Tuesdata, where we pick apart the most interesting data in the media and marketing industry.
It’s time for the latest Canda TV advertising numbers. We’ll reveal the top five campaigns for June by spend and by spot count.
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With June comes the annual festival of the end of the financial year, so it’s no shock that, particularly by spend, it was campaigns that targeted business owners looking to shed a few dollars that dominated the charts.
In the top 10, there were six spots for products or services that would easily be tax deductible, four of which were from Google. The other two were from LG (for its new TV line) and Apple (for AirPods).
Looking wider to the top 50 by spend, insurance had a good run with eight ads for insurance brands including AAMI, Allianz, Bupa and Medibank.
Supermarkets also featured prominently in the top 50 by spend, with Coles, Woolworths and Aldi all represented. Coles was the highest spender for an individual spot in that group, coming in at number five while both Woolworths and Coles had two spots in the list.