Revealed - How Labor outspend the other political parties for TV advertising in April
Labor was the only political party among the top five biggest spenders, while Mailchimp was the most active
Welcome to Unmade’s exclusive monthly rundown of Australia’s highest spending TV advertisers.
The data below - which covers April - was generated exclusively for Unmade by media intelligence service Canda.
The full content of this post is for Unmade’s paying members only. Others will hit the paywall a little lower down.
This month is the first occasion on which Canda estimates both the level of activity by the number of ad spots booked across both peak and off peak, and what that is likely to amount to in actual advertising spend.
April’s top TV spenders
First we turn to the advertisers who Canda estimates spent the most with the free to air TV networks last month.
The following brands are featured: ALP, Cadbury, Finish, Garnier and Stayz.