Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media Unmade - Chapter 17: The CBS Shock

Media Unmade - Chapter 17: The CBS Shock

In which the government finally loosens media ownership laws, but it's too late to help Lachlan Murdoch who is blindsided in his battle for ownership of Ten

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.

In today’s chapter, we enter the final act of Unmade: The Remaking.

By 2017, it seemed that Network Ten was becoming a de facto part of the extended News Corp empire, seven years after Lachlan Murdoch first invested. News Corp’s Foxtel had taken a 15% stake alongside Lachlan’s 9%. Foxtel’s sales house MCN had taken over Ten’s media sales, and in turn Ten had taken a 25% stake in MCN. Ten and Foxtel were also co-commissioning shows like Gogglebox.

Lachlan Murdoch’s plans to make Saunders Street his citadel reached a final stage | Getty Images

The final hurdle were changes to the media ownership laws, which the Coalition was helpfully working on repealing.

But the plan was about to meet a couple of unexpected hurdles. Ten’s directors were fighting a little too hard to avoid calling in the administrators, and content supplier CBS, one of Ten’s biggest creditors, was preparing an alternative plan.

The result was a shock change in ownership that few saw coming.

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Audio production on Media Unmade comes courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

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Time to let you go about your Thursday. Have a great day.


Tim Burrowes


Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media and marketing news with all the in-depth analysis, insight and context you need.
Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes