Apr 27, 2022 • 51M

Media Unmade - Chapter 26: Deus Ex Machina (and an epilogue too)

In which the government takes on the digital giants – and Facebook unfriends Australia before backing down, sparking a multi-million dollar publisher pay day. And Nine gets a new boss

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Tim Burrowes
Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
Episode details

Welcome to the latest Unmade podcast. Today’s edition features the final extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.

In today’s chapter, we reach the end of the 12-year decade covered in the book.

Via the News Media Bargaining Code, the government institutes a shakedown of the digital behemoths. Google twigs quickly, finding ways to hand over cash to Australia’s big publishers. Facebook is slower on the uptake before boss Mark Zuckerberg eventually does a deal with treasurer Josh Frydenberg.

Zuck eventually got the message | Getty Images

And in North Sydney, Nine gets ready to announce its news boss.

If you enjoyed hearing the podcast, please do give it a five star rating on whichever podcasting app you use. That helps other people find it.

Audio production on Media Unmade comes courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

As ever, I welcome your thoughts to letters@unmade.media.


Tim Burrowes