Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media Unmade - Chapter 13: Predator and Prey

Media Unmade - Chapter 13: Predator and Prey

In which Nine tarnishes its reputation in an attempt to snatch children from a Beirut Street, and Seven's boss is involved in his own scandal. Tennis and cricket TV rights dramatically change hands

Welcome to the latest edition of the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.

We have now reached the half way point of the book’s 26 chapters. And we are at a pivotal point for the TV industry.

The chapter opens with the day the now notorious “Jacketgate” video was leaked to Mumbrella.

The action then switches to the arrival of Hugh Marks, as the newly appointed boss of Nine, and his new strategy for the TV business. He soon faces a career-threatening crisis when a 60 Minutes crew is arrested in Lebanon after they get involved in a child custody battle.

Presenter Tara Brown and producer Stephen Rice fly home from the Beirut disaster | Pic: Getty Images

Things were just as bad at Seven, with CEO Tim Worner’s affair revealed in the newspapers.

And the streaming services were on the rise. Quickflix moved too soon and went broke. Foxtel and Seven blew their attempt with their joint venture Presto. And Nine and Fairfax’s JV Stan started strongly, even as Netflix finally landed in Australia.

Meanwhile, Nine’s regional affiliate WIN was taking its partner to court over the streaming of Nine Now, and ad-supported streaming was getting off to a stuttering start.

One of the big shifts of the TV landscape was also in play. Nine was plotting a move to ditch the cricket and switch to the tennis.

And all of the media owners were lobbying the government to change the ownership laws.

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Audio production on Media Unmade comes courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

As ever, I welcome your thoughts to letters@unmade.media, or via the ugly brown comment button below.

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Time to let you go about your Friday. Have a great day.


Tim Burrowes

Proprietor - Unmade

Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media and marketing news with all the in-depth analysis, insight and context you need.
Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes