Mar 16 • 20M

Media Unmade - Chapter 20: Hard Stuff

In which Bauer Media's misadventure in Australian magazines gets worse. Nick Chan suddenly departs and is replaced by Paul Dykzeul, and in turn Brendon Hill, who sets up a landscape changing deal

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Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
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Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.

In today’s chapter, Nick Chan - the man who could have turned around the (mis)fortunes of Bauer Media in Australia - falls out with his German masters and abruptly walks away.

His successor Paul Dykzeul sets about the cost cutting and “hard stuff” needed to get the company back on track before heading into retirement.

And new CEO Brendon Hill opens the door to consolidation. Seven West Media, fighting to cut its debt pile, agrees in late 2019 to sell Pacific Magazines to Bauer Media.

Chan fell out with Bauer’s German bosses | Getty Images

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Audio production on Media Unmade comes courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

As ever, I welcome your thoughts to letters@unmade.media, or via the ugly brown comment button below.

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Time to let you go about your Thursday. Have a great day.

Toodlepip…

Tim Burrowes