Sitemap - 2023 - Unmade: media and marketing news
Maybe the monthly SMI numbers point to a TV problem, rather than a market problem
BOTW: Meet Google's Bard, the gaslighting liar
'It's not doing what I aspired': How programmatic pioneer Brian O'Kelley is trying to fix his mess
Tuesdata: Media market faces a chilly Christmas
Start the Week: Foxtel loses patience with anti-siphoning; Ads come to Amazon's Prime Video
BOTW: Cantankerous egotists, phonies, zeros and bastards - a curious week for the old guard
Rupert Murdoch may no longer be the boss of News Corp, but he's still the proprietor
Tuesdata: Woolworths wins the engagement battle as Coles returns to the red hand
Start the Week: Kyle and Jackie O push for $200m deal, Amazon tries to siphon TV ad revenue
Upfronts and an unkind seagull
YouTube is Australia’s most profitable video company. It wants even more TV dollars
Why don't creatives understand small business?
Tuesdata: How Amazon Prime Video has been winning the battle for new Aussie subscribers
BOTW: Small earthquakes and fake cakes
Upfronts are always big and glitzy. Nine's was consequential too
'We were doing AI before it was sexy': Sonnant's Tony Simmons on revolutionising audio content
Maintaining the rage bait of the new content pollution
REmade Retail Media News: Collaboration and margin salvation
Tuesdata: As Alan Joyce quits, Australia's biggest brands face a reckoning on trust
BOTW: Daggy ads; TV's 22% revenue hole; and why the Yes vote is in trouble
Qantas burned its goodwill with price gouging; now ACCC court action will trash the brand
'Just a little too arrogant and authoritarian': Barrie Cassidy on how the ABC reacts to criticism
Volatility in the radio ratings; Our retail media program revealed
Tuesdata: How Seven's James Warburton is once again Australia's top paid media exec
BOTW: TV's pain is worse than it looks; First impressions of Scire's Capital Brief
Grubby boardroom shenanigans at The Market Herald laid out by the Takeovers Panel
'It will create tons of new jobs': Marcel's global president Arpit Jain on AI's impact on agencies
The data economics of Matildas Mania
BOTW: The results week where it all went wrong (and that doesn't mean the Matildas)
Bloodbath on the Unmade Index continues
Seven sets course for an unremarkable decade
Most stocks taking hits on the Unmade Index
Tuesdata: Job vacancies fall across the communications industry
Start the Week: Matildas mania; Uplift in Tassie tourism; Is outdoor company QMS in play?
BOTW: Foxtel's soft landing; No sign of the times for Nine; Football fever
With an earnings season reckoning looming, The Unmade Index finally breaks through 700 points
Thinkerbell's Jim Ingram and Adam Ferrier on the measured magic of life after PwC
The Coles big red hand is back. Customers will see through it unless margins are trimmed too
End game approaches for gambling ads
StW: TV lobbying machine hits Canberra; earnings season predictions; Editor suddenly exits Mumbrella
BOTW: The whole 'television is dead' thing; The power shifts at Nine
Craig Hutchison's Sports Entertainment Group hits historic low point on the Unmade Index
The Great DebAIt: Is the rise of AI a threat to marketing jobs, or merely a useful tool?
REmade topics revealed; Here come the REmade Awards; Teresa Aprile on the instore revival
How the tech giants stack up in earnings season
A TV for ants? When cookies collide with muddled funnel thinking
A forest of green on the Unmade Index
Radio turnoff for the Unmade Index
A bullish forecast for the Aussie podcast landscape
BOTW: The biggest job in radio, but is it an impossible one?
Investors still think Netflix subscribers are worth $1300 each. That's crazy
Brands behaving (not too) badly: Big players on extended run of staying on Ad Standards' right side
BOTW: Radio industry needs to clear up DAB+ misunderstandings; The index bounces back
Will Australia have a shared cultural moment around the Women's World Cup?
'The critics are saying they're going to give us six months': Trying to make sense of Disrupt Radio
Radio industry hits the half way point - what we learned in the new metro numbers
Nineteen minutes inside Sir Martin Sorrell's head
Tuesdata: How Toyota is outspending auto rivals; K&J speculation adds $11m to SCA's market cap
BOTW: Our winners (and losers) of the financial year
The Unmakers: An adland return for Justin Drape and Michael Canning, with Exceptional Alien Studio
Why the radio industry is still insisting that DAB+ is a smash hit medium
RE:Made: The next wave of retail media players are coming; The silos are going
The true costs for agencies of pitching for business they probably aren't going to win
BOTW: Meet Unmade's AI friend; Are ThinkTV's job cuts economic or strategic?; Why ARN raided SCA
What to expect from the new CEOs at Havas as James Wright and Gayle While take charge
Bloody Ritson; What we now know about ad fraud; ARN's cheeky SCA investment
What compels Australians to pay for news?
Tuesdata: The state of play in health insurance
BOTW: How long does AM radio have left?; Translating the ABC's five-year plan; TMH woes will drag on
Why JCDecaux's Steve O'Connor is bullish that programmatic will make a difference in outdoor
What we learned from Radio 360's first outing; AI Upfronts speakers revealed
Tuesdata: How poor communications turned PwC’s PR disaster into an extinction level event
BOTW: TV's game of billion dollar bullshit; How inflation is challenging adland's optimism bias
BRS judgement is a vindication for the journalism but it does NOT mean the system works
BRS judgement is a vindication for the journalism but it does NOT mean the system works
Ooh Media leads The Unmade Index downwards as debt ceiling rally fades
Tuesdata: What the viewing numbers are telling us after a month of Total TV data
Start the Week: D-Day for defamation laws; TV revenues under attack; Kochie leaves Sunrise
BOTW: The podcast boom; If agencies want diversity they need to pay better; The ghost of Logan Roy
Why has the public stopped complaining about ads? ANZ joins humAIn speaker lineup
Ten years of The Guardian in Australia: Finding a niche next to Fairfax and News Corp
What if Optus gets out of streaming?
Tuesdata: The marketers spending their way through the cost of living crisis
BOTW - The shoe edition: Adland's cobblers children, and a kick in the teeth over The Market Herald
Introducing the RE:Made retail media newsletter
It doesn't have to be this way: why the marketing industry needs to get ahead of AI regulation
You don't need to be a (domain) expert to work here; good day for Seven shares
Tuesdata: TikTok the time bandit but Facebook has greatest global reach; SCA sinks to $190m
Adland's carrot for growing up is here, but there needs to be a stick too
Qantas's fight with the AFR is off course for a progressive brand
The budget puts ABC and SBS on more stable footings - their recovery is now down to them
Tuesdata: How Publicis became the holdco to watch
Now it's Paramount's turn to spook the investment market
Why Ooh Media saw a market wipeout; and our first humAIn speakers revealed
A pass mark for SCA's Grant Blackley? How the market reacted to Seven's profit warning
Measuring up the marketing landscape; Why Meta rose and Snap fell; faking it with Kochie
A signal of who will survive the marketing world's AI transformation? Those already jumping in
Inside Ten's company accounts; SCA's unenviable new milestone
It's us. We're the baddies the public needs protection from
Tuesdata: BeReal burns out, TikTok takes top slot
BOTW: Picking media stocks in a tough sector (why Ooh, Nine, SCA and HT&E get the nod)
Tuesdata: How the public started paying attention to AI, but don't yet see the benefits
BOTW: Announcing The AI Upfronts; Has Elon gone after Substack?; SCA falls below $200m
The new adspend figures don't look good
Tuesdata: How Enero's shareholders had the worst quarter on The Unmade Index, while Domain was top
BOTW: Amazon's Aussie ad slice, Sorrell's S4 Capital grows; the week in AI
Hate the game, and the game is chasing earned media on April Fool's Day
The killing fields of digital publishing
Tuesdata: Foxtel Group outspends its rivals in the battle of the streamers
Start the Week: TV industry's ratings system red faces; 69% think there are too many betting ads
BOTW: Time up, betting ads; What is Scire?; When to tell and when to sell
How workers move, now they've moved on
Tuesdata: How McDonald's is leaving Hungry Jack's for dead in the loyalty game
Welcome to Planet K&J - population 1m+
Everybody knows that everybody knows about the villain edit; New low for SCA shares
Tuesdata: How the sheriffs are slowly taming the influencer Wild West
BOTW: When punditry meets politics; Radio becomes the top news source; Sexist robots
ACCC enters strange new worlds
What the retail media industry needs to do next
How broadcast TV became the third place viewing medium
Tuesdata: After five years in the market, Amazon is now Australia's biggest online retail player
BOTW: Adspend in retreat; Mutinex on the up; Meet Motio
Nearly time to turn off the transmitters. The viewing shift is happening faster than you think
What we learned from The Market Herald's update
BOTW: We're only humAIn; A PR who gets adland; Now Catalano focuses on auto
Nine's Sneesby gets better at navigating the awkward questions
The end game approaches for HT&E
Tuesdata: Unpacking Ooh Media's financial results; can the good old days of 2019 return?
Netflix's password PR problem won't last long
Tuesdata: Profits begin to fall as Seven West Media prepares for a chilly 2023
Why Nine is the only media company able to squeeze full value out of the Olympics
The war for The Market Herald is not over
Tuesdata: How the social media platforms rose and fell over the last 12 months
BOTW: Why are we waiting for Total TV data?; Retail media agenda revealed; Media stocks' big week
A reminder of your code for RE:Made tickets
Find out who's speaking at our first conference; and The Market Herald goes into a trading halt
BOTW: AI's big idea for a supermarket slogan may seem familiar; no new ideas at TMH
Going big in retail media, and TMH wins more time on its big debt
BOTW: After missing out on AFL and cricket, what now for Ten?