Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: How the public started paying attention to AI, but don't yet see the benefits
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Tuesdata: How the public started paying attention to AI, but don't yet see the benefits

Seja Al Zaidi
Apr 10, 2023
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: How the public started paying attention to AI, but don't yet see the benefits
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Welcome to Tuesdata, for Unmade’s paying members.

In today’s post we explore what the data tells us about public attitudes to the rise of generative AI. Those inside the communications bubble are both excited and concerned, but are members of the public even paying attention yet? The data suggests they are - and Australians in particular are among the most ambivalent.

If you’re not a paying member, you’ll hit a paywall further down. Below the wall, you’ll also find the discount code to save an extra 30% on tickets to humAIn - human creativity x AI.

How generative AI slipped into the the mainstream

Digital art: Midjourney | ‘A dystopian future with generative AI colonising the corporate world, in modernist style’

It’s only four months since the release of OpenAI’s ChatGPT radicalised expectations for the impact that generative artificial intelligence was about to have on the business world.

Those within the media and marketing industry have already started to focus on how the new technology will change the way they do business. But how about the public as a whole?

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