Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: As Alan Joyce quits, Australia's biggest brands face a reckoning on trust
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Tuesdata: As Alan Joyce quits, Australia's biggest brands face a reckoning on trust

Seja Al Zaidi
and
Tim Burrowes
Sep 04, 2023
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: As Alan Joyce quits, Australia's biggest brands face a reckoning on trust
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Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.

Today, we take a look at the reputational crisis facing some of Australia’s biggest companies, as Roy Morgan Research releases the latest data from its long running research into the most and least trusted brands. The data shared below on the plummeting numbers for Qantas and PWC is remarkable.

Further down, Enero leads the charge downwards on a negative day on the Unmade Index

The content of the full post is available only to Unmade’s paying members. That could be you. Not only can you see today’s members-only edition of Tuesdata, but you get access to the full Unmade archive, which goes behind a paywall two months after publishing.

You also get 30% of tickets to our retail media conference REmade, which takes place next month. The voucher code is at the bottom of this post, below the paywall.



Character failures haunt the badly wounded brands of Qantas and PWC

There’s not been a time when more brands have been on the front pages of newspapers accused of doing the wrong thing.

Last week Qantas attracted some of the worst headlines in its history. The latest blow in a horrible month for the brand was the Australian Competition and Consumer Commission going legal over allegations that Qantas had been systematically selling tickets on flights it had already cancelled.

Alan Joyce today made an ignominious departure

This morning, Alan Joyce quit, two months ahead of schedule. Today is his last day.

How the Tele' reported allegations against Qantas.

Meanwhile, the two major supermarkets Coles and Woolworths are facing their own backlash after growing profit margins at the expense of contributing to Australia’s cost of living crisis.

Consultancy PWC is in an existential crisis after trying to using confidential government briefings to help international clients beat local taxes.

And Optus and Medibank both suffered reputation-shredding losses of customer data thanks to cyber attacks.

So it was a timely moment for Roy Morgan Research to release the quarterly data from its long running ranking of Australia’s most trusted and distrusted brands. The latest quarter of data leverages a sample of over 20,000 members of the Australian public.

Because the rolling survey covered the 12 months to June 2023, the worst of Qantas’s reputational woes do not yet feature in the data.

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