Tuesdata: As Alan Joyce quits, Australia's biggest brands face a reckoning on trust
Tuesdata: As Alan Joyce quits, Australia's biggest brands face a reckoning on trust
Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.
Today, we take a look at the reputational crisis facing some of Australia’s biggest companies, as Roy Morgan Research releases the latest data from its long running research into the most and least trusted brands. The data shared below on the plummeting numbers for Qantas and PWC is remarkable.
Further down, Enero leads the charge downwards on a negative day on the Unmade Index
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Character failures haunt the badly wounded brands of Qantas and PWC
There’s not been a time when more brands have been on the front pages of newspapers accused of doing the wrong thing.
Last week Qantas attracted some of the worst headlines in its history. The latest blow in a horrible month for the brand was the Australian Competition and Consumer Commission going legal over allegations that Qantas had been systematically selling tickets on flights it had already cancelled.
This morning, Alan Joyce quit, two months ahead of schedule. Today is his last day.
Meanwhile, the two major supermarkets Coles and Woolworths are facing their own backlash after growing profit margins at the expense of contributing to Australia’s cost of living crisis.
Consultancy PWC is in an existential crisis after trying to using confidential government briefings to help international clients beat local taxes.
And Optus and Medibank both suffered reputation-shredding losses of customer data thanks to cyber attacks.
So it was a timely moment for Roy Morgan Research to release the quarterly data from its long running ranking of Australia’s most trusted and distrusted brands. The latest quarter of data leverages a sample of over 20,000 members of the Australian public.
Because the rolling survey covered the 12 months to June 2023, the worst of Qantas’s reputational woes do not yet feature in the data.