Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
How the tech giants stack up in earnings season

How the tech giants stack up in earnings season

Seja Al Zaidi
Jul 31, 2023
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
How the tech giants stack up in earnings season
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Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.

Below, we examine the key themes emerging from the tech giants from their quarterly earnings reports. Featured below is data from Facebook’s parent company Meta; Snapchat’s parent company Snap; Google’s parent company Alphabet and Microsoft. We also examine the UK’s biggest commercial TV player ITV.

Further down, a slump on The Unmade Index.

The content of the full post is available only to Unmade’s paying members. That could be you. Not only can you see today’s members-only edition of Tuesdata, but you get access to the full Unmade archive, which goes behind a paywall two months after publishing. Unmade members also get $108 off earlybird tickets to our retail media conference RE:Made which returns in October. The discount code is beneath the paywall.



‘The year of efficiency’ transforms the platforms

Seja Al Zaidi writes:

Zuckerberg’s investor letter exhibited bullishness on AI

The earnings are in and one theme is common across the media platforms and companies that have reported so far - headcount is being thinned to make way for investment in AI, and a languishing advertising market is fuelling this trend.

Meta CEO Mark Zuckerberg shared a lengthy investor update last week in which he returned to his new catchprase - the ‘Year of Efficiency’.

The term is used by Zuckerberg to describe two different goals: ‘becoming an even stronger technology company’, and ‘improving our financial results so we can invest aggressively in our ambitious long term roadmap’.

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