Jun 15 • 31M

'It's like addressing the United Nations of the creative industries': Colin Daniels, the man bringing SXSW to Sydney

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Tim Burrowes
Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
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Welcome to an audio-led edition of Unmade.

Today’s edition features an interview with Colin Daniels, managing director of the first SXSW Sydney.

Below, an update on The Unmade Index after what proved to be a shortlived rally for Southern Cross Austereo.

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Colin Daniels, the man bringing SXSW down under

Colin Daniels brings 30 years of music industry experience to his management of SXSW Sydney

Entertainment and media festival South By Southwest is coming to Australia for the first time in October. The man responsible for bringing the event to Sydney is Colin Daniels - a veteran of the music industry including more than a decade running music company Inertia which he left last year after becoming managing director of SXSW Sydney.

Daniels has racked up an impressive nineteen visits to SXSW over the years. His vision for SXSW Sydney is for it to be a combination of film screenings, networking events, conferences and other interactive set-ups designed to appeal to “the United Nations of the creative industries”.

With less than five months to go, SXSW has now announced its first speakers including marketer and venture capitalist Guy Kawasaki, futurist Amy Webb, and GroupM CEO Christian Juhl.

SXSW Sydney is coming to town October 15-22

In conversation with Unmade’s Tim Burrowes, Daniels unveils what SXSW Sydney has in store for the Australian media and marketing community. The SXSW team has been developing the program in consultation with the local industry, although in the interview Daniels does concede he was initially hard to get hold of when interest in the event outstripped his ability to get back to everyone.

Adland has been leaning into the local program. “Our number one attendee for SXSW Sydney based on registration and interest is the marketing and advertising industry," Daniels says.

“For the media and marketing conference tracks, we had 200 submissions just from agencies and media organisations.”

Fortunes falter on the Unmade Index

Things took a turn for the negative on the Unmade Index, our measurement of the performance of ASX-listed media and marketing stocks. It slipped 1.06% to land at 629.6 points yesterday.

After a more positive performance earlier in the week, Nine and Domain posted declines in share price of 2.50% and 0.87% respectively.

Southern Cross Media, which has been bumping along on its lowest valuation saw a short lived rally on Wednesday, with its share price rising by nearly 8%. But that faded yesterday, with a fall of 2.55%.

Seven West Media jumped by a healthy 3.85% on Thursday, audio company ARN Media lifted 0.95% and Ooh Media climbed by 0.86%.

Time to leave you to your Friday.

Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Message us: letters@unmade.media

We’ll be back with Best of the Week tomorrow.