Start the Week: Grim outlook for marketing industry; Media's 'biggest horror decisions'; Netflix loses local grip

---

Welcome to Start the Week, our Monday scene-setter for the week ahead.

Only Unmade’s paying members get full access to all of our content and archives. Sign up today.

---

If you’ve already got an asset of true value, do everything in your power to keep it: O’Brien

Today:

• Flat landscape ahead for Australian marketing industry;

• ‘Biggest horror decisions’ in Aussie media;

• Is Netflix losing its grip on the region?;

Today’s episode feature Tim Burrowes and Abe Udy.

Further reading:

• Sydney Morning Herald: Tricky six months ahead for media despite ad market green shoots

• Sydney Morning Herald: Can I have that one back? Australian media’s biggest ‘horror decisions’

• Australian Financial Review: Asia-Pacific emerges as weak spot in Netflix streaming figures

• Unmade: Investors still think Netflix subscribers are worth $1300 each. That's crazy

---

Time to leave you to start your week.

Production was by Seja Al Zaidi with editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Message us: letters@unmade.media

We’ll be back tomorrow with Tuesdata.

Toodlepip…

Tim Burrowes

tim@unmade.media

---