Unmade: media and marketing analysis
Unmade: media and marketing analysis
Start the Week: What to expect from Upfronts season; payday for Clems shareholders; How much is online news worth to Google?
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Start the Week: What to expect from Upfronts season; payday for Clems shareholders; How much is online news worth to Google?

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Welcome to Start the Week, our Monday scene-setter for the week ahead.

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Nine CEO Mike Sneesby introduces last year’s Nine Upfronts

Today:

  • Upfronts season arrives - what to expect from Nine, Seven, Paramount, Foxtel, Are Media, YouTube and the independents;

  • Seven’s new “That’s massive!” tagline;

  • Another payday for Clemenger Group shareholders as Omnicom increases its stake again;

  • Understanding how much online news content is worth;

Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.



Further reading:

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