Welcome to Start the Week, our Monday scene-setter for the week ahead.
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Today:
Upfronts season arrives - what to expect from Nine, Seven, Paramount, Foxtel, Are Media, YouTube and the independents;
Seven’s new “That’s massive!” tagline;
Another payday for Clemenger Group shareholders as Omnicom increases its stake again;
Understanding how much online news content is worth;
Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.
Further reading:
Unmade: Hard to find a Voice
Australian Financial Review: Media giants line up to pitch to advertisers at this year’s Upfronts
Australian Financial Review: ‘Get rich slowly’ scheme pays off again for Clemenger
Australian Financial Review: How much is news content worth to Google? Swiss researchers found out
Time to leave you to start your week.
Production was by Seja Al Zaidi with editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.
Message us: letters@unmade.media
We’ll be back tomorrow with Tuesdata.
Toodlepip…
Tim Burrowes
tim@unmade.media
Start the Week: What to expect from Upfronts season; payday for Clems shareholders; How much is online news worth to Google?