Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
The true costs for agencies of pitching for business they probably aren't going to win
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The true costs for agencies of pitching for business they probably aren't going to win

Seja Al Zaidi
Jun 26, 2023
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
The true costs for agencies of pitching for business they probably aren't going to win
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Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.

Below, we examine the real cost of pitching for creative agencies, and investigate the economics of chasing new business in a landscape where the size of accounts continues to shrink.

We also take a look at a dour start to the week on the Unmade Index.

Everyone else hits the paywall further down. Subscribe today to get all of our Tuesdata posts and access our full publishing archive, which goes behind the paywall after two months.

Unmade members get discounted tickets to our events, including humAIn, our conference focusing on the impact of AI on media and marketing, and Re:Made, our focus on retail media. The coupon code for the discount appears at the end of this post, below the paywall.

Until the end of this week, we’re offering the chance to become a paying member for just $358, a 45% saving on our usual $650 price.

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Has pitching become an exercise in futility?

Seja Al Zaidi writes:

Most creative agencies are pitching for projects that will never see profitability - that’s the headline finding from a study into the new business landscape in Australia.

“The ‘Ouch Factor Report: Revealing The Hidden Costs of Pitching” was conduced by agency growth consultancy New Business Methodology. It spoke to 94 CEOs, CFOs and MDs from across a range of agency services on their pitch performance, investigating factors including pitches won versus lost, win rates and the number of hours invested in pitching.

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