Aug 3 • 31M

The Great DebAIt: Is the rise of AI a threat to marketing jobs, or merely a useful tool?

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Tim Burrowes
Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
Episode details

Welcome to an audio-led edition of Unmade.

Today, we feature a session from our HumAIn conference in Sydney last month.

Further down, we cover a dismal day on the Unmade Index.

The only way to access Unmade’s content archive and Tuesdata analysis is to be a paying member. Membership also provides discounts on tickets to our events, including our forthcoming REmade conference, focused on all things retail media.

Is generative AI a threat to media and marketing jobs?

Last month, Unmade held our humAIn conference, focused on the impact of AI on the marketing world.

We ended the day with the Great DebAIt, in which our panellists tackled the threats and opportunities of AI head on.

The debate saw two opposing teams, with backgrounds across media and marketing, dispute the proposition that “generative AI is not a threat to media and marketing jobs, but a much-needed tool to expand what’s possible at speed and low cost”.

The speakers debating the proposition were:

Top: Henry Innis, Larissa Thorne, Cam Price | Bottom: Wade Kingsley, Dre Horton, Emile Rademeyer
  • Dre Horton, Co-Founder, Knowing.Me

  • Wade Kingsley, Founder, The Ideas Business

  • Henry Innis, Co-Founder and CEO, Mutinex

  • Cam Price, Co-Founder and CEO, Leadstory

  • Larissa Thorne, Director of Digital and Content, Keep Left

  • Emile Rademeyer, Executive Director, Creative Strategy, Vandal

Our audience vote had the final word on the debate. To find out who won, listen on.

Unmade Index takes a slide

It was a broadly negative day on the Unmade Index, which followed the wider ASX downwards on Wednesday.

The index, which measures the performance of ASX-listed media and marketing stocks, fell 1.19% to land at 687.9 points.

Almost every stock declined in share price. The bigger players, Nine and Domain, fell 1.39% and 2.66% respectively. IVE Group dropped 1.28%.

The only broadcaster to win the day was Southern Cross Austereo - it had a 1.05% climb in its share price while rival ARN Media tumbled 1.46%.

Time to leave you to your Thursday.

Today’s podcast was edited by Abe’s Audio the people to talk to about voiceovers, sound design and podcast production.

We’ll be back with more tomorrow.


Tim Burrowes

Publisher - Unmade

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