Brands behaving (not too) badly: Big players on extended run of staying on Ad Standards' right side
Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.
Below, we examine the Ad Standards rulings that went against the big brands in the last quarter. Brands mentioned include KFC, KIA, Sportsbet and Foxtel.
Plus, a mostly good day on The Unmade Index.
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The first half of 2023’s Ad Standards deliberations
Seja Al Zaidi writes
We’re past the halfway mark of 2023, and so far, Ad Standards has published 116 case determinations.
The trend of fewer complaints from the public, and far fewer complaints upheld against mainstream brands has continued.
Funded via the Australian Association of National Advertisers, Ad Standards is the industry body which arbitrates on complaints about advertising on any medium aimed at the Australian public.
Of those 116, 41 cases (35.3%) were determined upheld and 75 (64.6%) were dismissed.
The most commonly complained about brands were Foxtel Group’s Binge and Honey Birdette, both tallying five published cases investigations each for the year to date.