Start the Week: Meta launches paid verification; Results season unpacked; How media companies are prepping for a downturn

Welcome to Start the Week, our Monday morning scene-setter for the week ahead.

Our first conference, RE:Made - Retail Media Unmade, is next week. See the whole program on the RE:Made website

Meta boss Mark Zuckerberg

Today:

• Meta launches paid verification (but that’s not the bit worth paying for);

• Adland prepares for the downturn;

• What to expect in the last big week of results season

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Today’s episode feature Tim Burrowes and Abe Udy

Further reading:

• Meta Newsroom: Testing Meta Verified to Help Creators Establish Their Presence

• The Australian: ABC’s triple apology to Kamahl over Phillip Adams tweet misses the mark

• Australian Financial Review: News Corp’s REA asks workers to go into ‘negative leave’ to cut costs

• Australian Financial Review: Why TV execs aren’t (too) worried about a 22pc plunge in ad spend

• Unmade: Southern Cross Austereo has had its worst ever start to a financial year. Can Listnr change the trajectory?

• Unmade: Profits begin to fall as Seven West Media prepares for a chilly 2023

• Australian Financial Review: HT&E’s biggest investor sees benefits to media consolidation

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Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: letters@unmade.media

I’ll be back tomorrow with Tuesdata for our paying members.

Have a great day.

Toodlepip…

Tim Burrowes

tim@unmade.media

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