Racist, sexist, ageist and misogynist: Adland's most offensive banned ads in the last quarter
Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.
Below, we examine the Ad Standards standout rulings that went against the brands in the last quarter. Brands featured include Good Folk Brewing Co, Simply Helping, Novo Shoes and Belka Games.
Further down, an extraordinary day for the audio industry on The Unmade Index.
And below the paywall you’ll find the coupon code for our end-of-year review Compass, taking place in Sydney and Melbourne. Compass kicks off in Sydney tonight. Unmade’s paying members are entitled to a complimentary ticket. Upgrade today.
Political incorrectness, racism and hyper-sexualisation: Inside Ad Standards’ naughty corner
Seja Al Zaidi writes:
Politically incorrect advertising is still falling foul of Australia’s advertising watchdog, analysis of complaints upheld by Advertising Standards in the last quarter suggests.
Since Unmade analysed complaints for the first half, a further 105 rulings have been published. Of those, 24 were upheld.
Brands behaving (not too) badly: Big players on extended run of staying on Ad Standards' right side
While the trend has continued for fewer large advertisers found to be breaking the rules, smaller players have often triggered complaints from the public to Ad Standards - the industry-funded body which regulates ads.
Among the offending ads this time were a politically incorrect quartet, found to have breached the rules by being racist, sexist, ageist and misogynist.
These are the four politically incorrect ads which broke the rules:
Good Folk Brewing Co - ‘Incredibly racist’
One offender whose ad in question featured on its social media page, Good Folk Brewing Co, got in hot water for a Facebook post that depicted a black can of beer and a caption reading ‘Once you go black….’.