Tuesdata: In which Guzman y Gomez tries to persuade Ad Standards that an ice cream ad talking about 'your mum' isn't aimed at kids
Welcome to Tuesdata.
In today’s members-only edition we look at the first set of rulings for the year by Ad Standards. The brands covered include gas supplier ATCO which was found to have made misleading claims about its environmental friendliness, Honey Birdette, Wicked Campers and Ram Trucks.
And fast food brand Guzman y Gomez tried - and failed - to argue that an ad with the slogan “Soft serve your mum says yes to!” was not aimed at children.
Further down, there’s an update on a particularly bad day on the Unmade Index (for pretty much everyone apart from Pureprofile).
The content of the full post is available only to Unmade’s paying members. That could be you. Not only can you see today’s members-only edition of Tuesdata, but you get access to the full Unmade archive, which goes behind a paywall two months after publishing.
Unmade’s paying members also get a 30% reduction in the ticket price for our conference RE:Made - Retail Media Unmade, which is this Thursday March 2. For the last time, we’ll be sharing your special discount code at the end of this email, beneath the paywall.
The numbers behind the latest Ad Standards rulings
As we reach the last day of February (2023 is one-sixth done already!) it’s a good moment to take our first look of the year at the deliberations of Ad Standards.
Funded via the Australian Association of National Advertisers, Ad Standards is the voluntary body which arbitrates on complaints from the public about advertising on any medium aimed at the Australian public.
So let’s get to the numbers…