Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: How Toyota is outspending auto rivals; K&J speculation adds $11m to SCA's market cap
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Tuesdata: How Toyota is outspending auto rivals; K&J speculation adds $11m to SCA's market cap

Seja Al Zaidi
Jul 03, 2023
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: How Toyota is outspending auto rivals; K&J speculation adds $11m to SCA's market cap
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Welcome to Tuesdata, our weekly analysis of select media and marketing data, only available to Unmade’s paying members.

Below, we explore the top spending brands in the automotive sector, as calculated by Nielsen Ad Intel. We’ll also reveal the most frequently broadcast auto advertising creative, as measured by Canda Intelligence. The brands featured are Hyundai, Isuzu, Kia, Mitsubish and Toyota.

And further down, we ask whether the Kyle & Jackie O effect has already kicked in for Southern Cross Austereo, with a big jump in the share price coinciding with rumours of their return.

Start the Week: Will Kyle and Jackie O move?; ABC board gets to grips with radio woes; Twitter meltdown

Start the Week: Will Kyle and Jackie O move?; ABC board gets to grips with radio woes; Twitter meltdown

Tim Burrowes and Abe Udy
·
July 3, 2023
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Below the paywall, you’ll also find the coupon code for discounted Unmade member tickets to next Wednesday’s humAIn conference, focusing on the impact of AI on the media and marketing industry.



The biggest automotive spenders

In today’s Tuesdata we share intelligence from Nielsen and Canda on the state of automotive advertising in Australia, including the top spending brands.

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