Tuesdata: How Toyota is outspending auto rivals; K&J speculation adds $11m to SCA's market cap
Tuesdata: How Toyota is outspending auto rivals; K&J speculation adds $11m to SCA's market cap
Welcome to Tuesdata, our weekly analysis of select media and marketing data, only available to Unmade’s paying members.
Below, we explore the top spending brands in the automotive sector, as calculated by Nielsen Ad Intel. We’ll also reveal the most frequently broadcast auto advertising creative, as measured by Canda Intelligence. The brands featured are Hyundai, Isuzu, Kia, Mitsubish and Toyota.
And further down, we ask whether the Kyle & Jackie O effect has already kicked in for Southern Cross Austereo, with a big jump in the share price coinciding with rumours of their return.
Below the paywall, you’ll also find the coupon code for discounted Unmade member tickets to next Wednesday’s humAIn conference, focusing on the impact of AI on the media and marketing industry.
The biggest automotive spenders
In today’s Tuesdata we share intelligence from Nielsen and Canda on the state of automotive advertising in Australia, including the top spending brands.